Community Health Case Study: Fair Town Hospital

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In this case study, the focus is on Community Health managed by (HMO). HMO serves multiple states, and the region where membership growth in Community Health has been lackluster is the east city region. Despite economic disparities and hardship, a commitment to expand its primary care services to Fair-town, a suburban area of the east city region. This is mostly due to the opening in clinics serviced by Community Health in the area. Fair- town is a suburban area growing in population, and the target of Community Health has set a goal of 3,000 to 6,000 thousand new members over the next two years after the completion of the Fair-town Clinic. Stakeholders to whom Community Health intends to Market The main purpose of opening the new clinic …show more content…

It is these technological forces that can change the viability of any service. Until the 1950s, the treatment of polio victims constituted a major revenue stream for many hospital facilities. As we know, this disease was all but eliminated by the technological achievement of the Salk vaccine in the 1950s. This new clinic in Fair-town will be equipped with new medical equipment and tools, and when it comes to providing services to consumers, study shows that they value progressed technological companies especially, when it comes to healthcare choices (Berkowitz ). According to study research, 32% of adults use the internet as their primary source of healthcare information as of 2007, and the numbers continue to rise (Berkowitz). Sharing of information readily available about Community Health and the new clinic in Fair-town will be a complete boost in the marketing plan and the community …show more content…

As will be discussed in Chapter 3, the rising cost of health care has led one major customer group corporations to work more aggressively with their health care providers in seeking solutions to rising costs. Indeed, over the past decades, rise in healthcare cost, has grown by leaps and bounds and this is affectionately due to modern technological advancement in the medical industries as well as the insurance providers, such as Community Health. Having a competition in Fair-town is a good thing to have simply because economic situation will be beneficial to ensure that Community Health is able to provide insurance and care to consumers. Competitive Forces Competitive forces are the final uncontrollable element in any marketing plan. Strategies and programs must be developed in light of this constraint and should reflect the considerations that exist in the marketplace. In order for Fair-town Community Health clinic to grow, it is essential to capture as many memberships from that demographic as possible, simply because competing with employer provided insurance plans could be of a greater challenge, again this information must be reflected within the marketing plan. Target

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