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Starbucks culture and environment
Reflections of Starbucks culture that can be observed
Reflections of Starbucks culture that can be observed
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First Draft Coffee Talk It is an early Tuesday morning in late August. There is a slight pre fall chill in the air as the hustle and bustle of the work day for many is preparing to begin. I myself, as well as many others, begin theirs at the nearby Starbucks. Starbucks is a speech community with several different registers of language in one small section. This describes my experience. As I open the door and step inside the fast pace of the morning rush is underway. The smell of freshly brewed coffee is in the air and warms you like a fresh toasty blanket from the dryer. The most apparent sound I hear is a consultative register between the barista and customer at the counter. A customer is inquiring on the available brewed coffee in which put in her iced latte. “Tall, grande or venti?” The barista asked, getting the last details of the lady’s order before finally asking her name and writing the needed info on the cup that will soon house her Grande Blonde Iced Latte. As I approach the counter the barista asked “What can I get for you today?” A standard greeting I hear often while ordering my morning latte. Venti Salted Caramel Mocha I reply. My favorite drink, hot or frozen, depending on my mood. …show more content…
The Iced Latte Lady with her business causal dress, the gentleman behind me in his black dress slacks, blue dress shirt and tie. It appears the over all attire of the customer clientele this time of day is professionals heading off the work. There are a few exceptions of course. What appears to be a young high school or college age boy in khaki colored pants and a plaid button up shirt with a graphic t-shirt underneath sitting at a nearby table with his head barely visible behind his laptop. Also two casually dressed women sharing gossip in a casual language register over their morning cups of
Every coffee addict knows, the day just does not begin until one’s mouth has had a taste of that glorious, roasted brew. Now, whether one likes a venti iced skinny hazelnut macchiato, sugar-free syrup, extra ice, no whip, the father, the son, and the holy spirit, or simply a cup of Americano, dark; the general consensus is that the combinations are virtually unlimited and the cafes are a plenty. However, coffee lovers beware of the hype; Starbucks may seem the prominent choice for a morning cup of joe but when it comes down to it, Dutch Bros. is the only way to go.
Coffee is a truly a mythological treasure. It serves the dual functions of waking one up and providing one with relaxation. It is both acid and base, bitter and sweet, caustic and comforting. It is used for an array of purposes: to soothe, to give energy, to lend fortitude, to bring people together. Sometimes it is ascribed almost supernatural healing properties. In Mario Puzo’s The Fortunate Pilgrim, coffee takes these roles and more: the drinking of coffee is an immensely important ritual that serves a myriad of social functions and responds to a wide range of human emotions.
Fish’s depiction of the process of buying a coffee now is an unfair stereotype, as not everyone has experienced what he describes. For example Fish states, “if you are patient and stay in line (no bathroom breaks), you get to put in your order,” (Fish). The bathroom comment was quite unnecessary because nobody gets bathroom breaks for long lines. This quote by Fish was illogical for his argument. Fish continues, stating that when one receives a coffee, the “real problem” is how the coffee accessories are placed. There are too many of them, Fish believes, and the order is random. This is not true for most coffee shops. Typically in coffee shops, the dairy is together, the sugars are neatly piled, the straws and napkins are stacked tidily. Of course, there are coffee shops now that are how Fish described. However, he only describes a percentage of coffee shops, not all of them. Fish should have made that clear in his argument. To continue, Fish writes about people fighting over the accessories and balancing coffee in one hand. This comment is almost theatrical in its description. The scene Fish depicts is rarely seen at coffee shops. Fish’s argument does not represent a realistic representation of all coffee shops. Fish does not state this, therefore being unreliable in his
ZZ Packer’s Drinking Coffee Elsewhere is a beautifully written short story about a college student named Dina. The story is told in a first person perspective and revolves around her personal struggles at Yale. In Drinking Coffee Elsewhere, Packer uses flashbacks and vivid imagery to show how Dina is not in tune with herself physically or emotionally. This results in her inability to cope with her life in the rich white world of Yale as an African American woman or how to cope with life when traumatic events happen.
For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Many businesses have begun using a casual dress policy on certain days. Implementing dress-down days may be an effective way to boost employee morale. The question that seems to pop up too often is whether dress-down days are a benefit or burden to the company. Many companies have adopted Friday as a casual or dress-down day, while others have made casual business attire a full-time policy. Some employees view wearing casual business clothing as an employee benefit. To others, it is a disaster. Both men and women are often confused about what "casual" means and about how to dress casually and still look professional. Some people in management positions feel employees goof off on casual dress day. This report will look at all these issues as well as a conclusion about the effectiveness of casual dress days.
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
Americans are obsessed with a lot of things: our smart phones, celebrities, and finding a good bargain. But perhaps the thing we’re most obsessed with is good ol’ coffee. For many of us, our mornings are perfectly diabolical without at least a cup or two or three of the stuff. And, come 2 o’clock, when we know in our heart and bones we’ll never make it ‘til five and we need that pick me up, many of us head to the nearest deli or barista to grab a cup of “second wind.”
In countless homes and numerous cultures, drinking morning coffee is a staple routine. One can drink it alone at home, in a car en route to work or school, or stop at a coffee shop or café and enjoy it among other people. In developing my routine this year, I chose the latter practice. Every morning I arrive at a local coffee shop, smell the same aromas, order the same drink, sit in the same chair, and observe the same people who continue their morning customs as well. For several months now, my mornings have consisted of this, and every morning, I would mainly observe one person; an old man who has become somewhat of a fixture at this coffee shop and who has not changed his routine as far as I have witnessed. He is already there when I arrive every morning, sitting alone at the small table for two in the corner by the window, drinking his small cup of black coffee, and reading the newspaper. He is on a first-name basis with the workers and owner, and often chats with some of the other regulars. After months of polite smiles, quiet “good mornings”, and creating a background of this old man in my own mind, I finally get the courage to approach him. I start the conversation with him about our similar morning routine, and it gradually develops into a soft and informal interview.
Many of the key discoveries and milestones of the Age of Enlightenment played out in coffeehouses, from Newton’s laws of physics to the beginning of the French Revolution. To this day, coffee remains the drink of choice for intellectuals and creative thinkers. It persists as a drink which people meet to discuss, develop, and exchange ideas and information along with facilitating cooperation without the risk of the loss of
Brewing of coffee is an art and an age-old practice. The way you brew solely depends on your taste. Here we are mentioning 10 different ways of brewing coffee.
The same people who were at the sofa area were there. Expect the people who were getting coffee were different and not the same which it made it interesting to me. The employees working at that time were the same too, one thing that changed was the menu, it was in different fonts and colors with new drinks for the fall. Around 10am, the same people were coming in with their heavy book bags and
..., coffee drinks have been relished both for their strong caffeine aspects and for the unique, bold taste.
When I began my job as a Barista at Mainline Coffee I knew next to nothing about this art. I enjoyed hanging out at coffee shops with friends, and appreciated the energy boost drinking a cup could give me; however, the sum of my knowledge appeared to be only that I knew how to brew coffee at home. I didn’t know the differences between espresso and drip brew coffee, or the differences between a cappuccino and a latte. I was ignorant of how much more went into the process of creating good quality coffee. During my first few months there I strove to learn as much about this trade as possible. Similar to any other job that I have worked at, I felt that it was my duty as a paid employee to become as fully qualified for the position as possible. An emphatic enthusiast about coffee, my manager Josh took me under his wing and began to impart his vast sum of knowledge to me. Every day I worked with him he would teach me more and more about roasting techniques, different origins of coffee and their complex tastes, the best way to foam milk, and the correct names for specialty drinks. He worked on developing my palate for coffee by requiring me to taste each new origin we ordered and then, using coffee vernacular, describing it to the best of my ability. We would also have competitions between ourselves as to who could create the best micro-foam when frothing milk.