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Coca cola water neutrality initiative discussion case
Coca cola water neutrality initiative discussion case
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UNSDG GOAL 6: CLEAN WATER AND SANITATION
MDG: ENSURE ENVIRONMENTAL SUSTAINABILITY
It takes 2.7 liters of water to manufacture 1 liter of coca cola.
• The waste water can be used for other purposes, like irrigation after treatment.
• Also Rain water harvesting should be used. The coca cola plants at Mehniganj are facing strict action due to the company depleting the underground water to ‘critical’ levels.
• This also leads to a loss on the capital invested by coke as the same plant could be used for a longer time, judicious use of water in the beverage industry is a CRITICAL SUCESS FACTOR .
• Replenishment of underground water should also be under taken as the this will ensure the supply of water for a longer time for the factory.
GOALS AND RENOVATIVE STRATEGY (PLANET)
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This is how packaging is managed in 24 nations since 2009. Coca Cola aims at using this concept worldwide by 2020.
CHANGE MANAGEMENT
After aligning the strategies to the UNSDG goals, the change management initiatives that have been taken up in developing nations, (here we are considering the BRICS) and which can prove to be beneficial to our industry in sustainable development processes.
The INDC report which has been taken up by a many countries, in collaboration with the UNFCCC, states that these countries have noticed a threat to the environment and are trying on their behalf to take up few initiatives to protect our environment, like reduction of carbon emission, energy conservation and other “go-green” initiatives.
The INDC (Intended Nationally Determined Contributions) report requires “Limiting anthropogenic greenhouse gases in Russia to 70-75% of 1990 levels by the year 2030 might be a long-term indicator, which is subjected to the maximum possible account of the absorbing capacity of the trees in the
I am writing in response to your request that I analyze Johnson 's "Bottled water, go away" and make a recommendation for or against publication in The Shorthorn. I have analysed Johnson 's rhetorical appeals and determined that the contents of her article are very relevant to The Shorthorn readers. I recommend this article to be published in The Shorthorn because it discusses bottled water and relates that with environment and health. Johnson 's claim, reasons, evidence, ethos, logos, pathos, counterargument are very relevant for readers of The Shorthorn. Especially readers who prefer bottled water and are not serious about the recycling of those bottles are the target audience of this publication but it
The issue of water conservation is an extremely difficult issue in the supply chain of Anheuser-Busch. Though the issue may seem simple, it touches many different steps and elements of the brewing process, making it a vital aspect of the chain. There is
From personal experience, mindfulness meditation gives me a feeling of obtaining a healthy mind and body from the attention and peace I obtained. Such feelings resulting from proper practice of mindfulness meditation is not limited to my own testimony though. According to the Satipatthana Sutra, those who practice such in-and-out breathing become “ardent, aware, and mindful” (“Satipatthana Sutra,” Accessed on 2010). However, it is unclear whether such reported experience is genuine or has effect, or if such mindfulness meditation is similar to a placebo effect.
The Kyoto Protocol was developed in Kyoto, Japan in 1997 and came into full force on the 16th of February 2005 in an effort to compact climate change (“Kyoto Protocol Reference Manual,” 2008). By targeting green house gas emissions, the Kyoto Protocol created an effort to “promote sustainable development (“Kyoto Protocol To The United Nations,” 1998).” The protocol’s goal was to reduce green house gas emissions from 1990 by 4.2% by 2008-2012, which 37 developed countries signed and pledged to (Schiermeier, 2012). With such a specific target, the goal was clear and quantifiable, making it easy to measure, when the time came, whether or not the Kyoto Protocol’s goal had been reached. Also, the involvement of these 37 countries was crucial in obtaining the goal. Without international cooperation the goal of reducing carbon emissions would never be effective as green house gasses effect the entire globe’s atmosphere not one local
Coca-Cola’s Replenish the Water article states, “In 2005, the Coca-Cola Company started a water replenishment program. The company works with communities, governments and
FIJI Water (FIJI) is a brand of bottled water that is derived from an aquifer in the Nakauvadra Mountains in Fiji. FIJI was created for international distribution in 1995, under the corporate name of Natural Waters of Viti Ltd. It was marketed to appeal to health-conscious and image oriented consumers by touting the water’s silica-rich property that has been attributed to anti-aging and immunity boosting. FIJI Water has captured a large share in the bottled water industry in the niche premium segment alongside Evian and Perrier. The initial success of FIJI has been overshadowed by multifaceted issues that were exacerbated by management’s actions.
Issues such as water usage, soil contamination, and even climate are factors that the company has faced in almost every area of operation. The company continually creates programs for conserving water, conservation of natural resources, the protection of soil, and the sustainability of company resources such as crop yeilds. "Our commitments are focused where we have the most opportunity to make a difference -- water stewardship, sustainable packaging, energy management and climate protection."(Coca
Mexico is high-urbanized country. Almost 78% of its citizens live in cities (Castro and Heller 2009). That is why citizens of urban areas suffer the most from the appreciable water shortage. The situation with water supply in urban areas is critical. As an example, Mexico City, with population about 20 million people, faces quite serious scarcity of water. It obtains water from 3 main basins, all of them are overexploited (UNESCO 2006). The solution of the government to this problem was to pump water from the aquifers. However, these palliative actions of the government have not solved the problem, three aquifers from which city gets water are overused (UNESCO 2006).
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Nestlé was accused of wasting 30% of water they pump; it’s shocking to know that for one liter of water to reach the shelf takes 80 plus liters of oil and 3 liter of water which is incredibly inefficient. In fact Nestlé intended to increase the amount of production of bottled water calling it the next hot commodity, which is not a good feeling when it comes to sustainability. As a corporation, they have the mentality that if they don’t bottle this water, some other company will. I would like to point out that Starbucks stopped bottling water in California during the time of drought. The issue is many other industries would be using the water for their operations but they actually need it and not creating a problem instead of solving one. Most of the water bottling companies make claims that they are only meeting consumer demand, but rationally thinking who would demand a less sustainable, less tasty and way more expensive than tap water. In 1970s the bottling water industry started, at that time people took it as a joke, but the marketing strategies were designed to scare people about the tap water and pictures of pristine springs and mountains were shown on the labels. Nestlé in one of its ads claimed- bottled water to
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
Once LIFT is embraced by the college student market, we will expand marketing to the working world as well, growing our market share and profits. As demand increases, LIFT Water Inc. will open additional production facilities.
Background: Waste water treatment plants are essential to communities of all sizes and must work efficiently. Waste water treatment plant primary priority and responsibility is the treatment of incoming sewage water by the removal of biological and chemical wastes so it can be treated and recycled for future use. There are many government agencies and standards set forth to govern and observe the successful treatment of sewage, such as the Department of Environmental Quality, the National Pollutant Discharge Elimination System and the Clean Water Act of 1972. Compliance and constant monitoring of the treatment plant’s operations are important as they protect the surrounding community. A spill or backflow of sewage due to a complete system malfunction could potentially be detrimental to the environment and local community.
... the use of basic and effective rainwater harvesting technologies. Coca-Cola has installed these technologies in over 200 locations to assist in recharging aquifers. (Case against Coca-Cola Kerala, n.d.)
Nowadays, we can see a lot of campaigns to reduce this humans’ contribution of greenhouse gases to atmosphere. These campaign’s missions are usually about reducing the energy that we use, convincing us to use recyclable energy, stopping the deforestation... These missions are all about mitigating to climate change. Climate change mitigation is the actions to limit the significant rate of long term climate change. In other words, climate change mitigation is all of the actions about lowering the humans’ greenhouse gas contribution to atmosphere. It is now too late for humans’ to prevent the effects of climate change, but these effects can be reduced in the future with mitigation. The most popular treaty, disenchant of humanity, is Kyoto Protocol. The main goal of Kyoto Protocol is reducing the human emitted greenhouse gases, in other word, mitigation. Also in ways that underlying national differences in GHG emissions, wealth, and capacity to make th...