Cleveland Swot Analysis

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History of Cleveland
Cleveland was founded in 1796 in the Connecticut Western Reserve near the entry of the Cuyahoga River by the Connecticut Land Company. It is located on the southern shore of Lake Erie. The city is the second largest city in Ohio with a population around 388,072 people. Cleveland has differentiated sectors of economy, that include manufacturing, financial services, and healthcare.

Background of 2016 RNC Wining
Two years ago, Downtown Cleveland experienced two memorable occasions, the arrival of LeBron James the basketball player of Cavilers and Cleveland's choice to have the 2016 Republican National Convention. With the Cleveland Cavaliers bringing the city's first Champions since 1964.The Republican National Committee …show more content…

Availability of Sufficient Hotel Rooms
Since 2011, Cleveland has been experiencing around $3.2 billion investment in infrastructure improvements and public-private partnerships.
The city was already putting much efforts to renew the city’s image, this was even before Cleveland had placed its bid to host the convention.

After losing the bid in 2008 to host the Grand Old Party, Cleveland developed more hotel rooms and a new convention center. The city offered 19 hotels in Downtown contributing approximately 5,000 rooms within a 15-minute walk of Quicken Loans Arena and the Convention Center, which is the place of the events.

3. Ohio is a Swing State
Cleveland was chosen to host the convention for pure politics reasons. Additionally, they are aware of history that no Republican has won the White House without carrying Ohio as a supporting state in the election.
Texas is a dependably red state supporting the Republican Party, while Ohio isn’t announced as Republican, but the state will be essential to a Republican winning the White House in 2016.

Economy of …show more content…

Cleveland's achievement in the nineteenth and mid twentieth centuries created from its exchange association with New York through the Erie canal. After Cleveland won the 2016 RNC the investment infrastructure encouraged, including changes in downtown streets and highways, and the renovation of Public Square in downtown Cleveland.

Facilitating the RNC could give short term economic effect. In fact, hosting the RNC positively affected Downtown Cleveland and neighborhoods. Additional economic benefit from the RNC is the customer’s existence in the Downtown hotels restaurants, and shops. While several organizers have guaranteed the RNC will present to Cleveland an economic growth from $200 million to $400 million. However, a few businesses reported low desires for the convention's financial gain because of a reduction in reservations and spending projections. The economic effect from the Republican National Convention hasn't been successful to Cleveland as expected.
Although, the local supporters estimated that Cleveland will need to raise $55 million to $60 million to cover the costs of hosting.

Rebranding

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