Strategic Marketing in the Airline Industry: A Classic Airlines Case Study

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Case study: Classic Airlines
Introduction
The current global competition among businesses has attracted an environment where companies or organizations must devise all the possible ways in order to make the most of profits and also ensure growth by concentrating on the strategic marketing methods. A good example of a competitive business is Classic Airlines. The company has the potential to change the general outlook of the airlines business. As a way of guaranteeing its success in the airline industry, the company must be in a position to suitably predict the market capacity as well as the impending demand through the creation of long-term marketing goals.
Classic Airlines
Classic Airlines has been facing a number of managerial issues. Both the external and internal marketing departments at the company have been unable to fulfill the needs of the shareholders. Regrettably, potential clients have seeking alternative ways such as the services provided by other airlines as they perceive that their needs will be met. To a greater extent, this has resulted in meagre sales and thereby persistent reduction of profits for the company. An important fact to note here is that, to a great extent, the marketing strategy of a company assists the business to bond …show more content…

Therefore, a services company such as Classic Airlines needs to guarantee that employees of the company have the right attitude, abilities, commitment and most importantly the motivation required to meet client prospects and ensure customer devotion. This notion submits that employee growth thru staffing, performance, communication, training, supervision, and guidance are vital to the overall achievement of service companies (Kerin et al., 2006,

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