Introduction January 31, 2017 marks the official end of the investigation regarding the St. Louis Cardinals’ hacking of the Houston Astros’ database. The investigation revealed that the hacker, Chris Correa, worked alone, using a master password list from former Cardinals employees to gain access into the Astros’ system. Many consequences result from this hacking, so the communications team has provided several recommendations to address stakeholder concerns and to ensure that a similar incident will not occur again. Context In January 2012, Cardinals employee Chris Correa first hacked into the Houston Astros scouting system. Correa began his career with the Cardinals in 2009 as a Statistical Analyst, was promoted to Manager of Baseball Development …show more content…
in 2012, and most recently served as Director of Scouting. In June 2016, following discovery of the hacking, the Cardinals were placed under investigation by the Federal Bureau of Investigation and Major League Baseball. Investigation The investigation linked the hacking to a database developed by Jeff Lunhow, a Cardinals executive from 2003 to 2011.
Under Lunhow’s direction, the Cardinals had built a computer network to store their proprietary baseball statistics and scouting reports. Lunhow and several members of his team left the Cardinals to join the Houston Astros in December 2011. Shortly after their departure, Correa learned that Lunhow had developed a computer network in Houston similar to the one in St. Louis. Investigators believe Correa was concerned that Luhnow had taken proprietary baseball information from the Cardinals to the Astros. Correa gained access to the Astros’ database by examining a master password list used by Luhnow during his time with the Cardinals. Investigators determined that Correa acted alone in this hacking. While it was not a sophisticated hacking, the investigation revealed that from 2012 to 2016, Correa accessed the Astros’ database at least 48 times, establishing clear intent. Consequences of the Scandal The first-ever investigation into the hacking of a professional sports organization by another team concluded on January 31, 2017, with punishments handed down from the courts and …show more content…
MLB. Correa pled guilty to the hacking and was sentenced to 46 months in prison. MLB banned him from working in the organization and ruled that he must pay $279,035 in damages to the Astros. MLB also ordered the St. Louis Cardinals to give their two highest 2017 draft picks to the Houston Astros and pay the Astros $2 million within the next 30 days. Recommendations The communications team has outlined several recommendations to address primary and secondary stakeholder concerns. Addressing Primary Stakeholders Employees Cardinals employees were shocked to learn of the hacking and were upset by the subsequent revelations and proceedings.
Employee morale has dropped significantly, threatening to compromise the organization’s corporate culture. To ease these tensions, an email from CEO William DeWitt should be sent to all employees on Feb. 1, thanking them for their patience and updating them on the litigation results. On Feb. 9, a second email should highlight the changes that have been adopted to prevent similar incidents. These changes include outsourcing the master password list company and requiring employees to change their passwords quarterly. Fans A major concern is that news of the hacking will decrease ticket sales, resulting in brand dilution. A fan-appreciation video featuring Mr. DeWitt and Cardinals players should be circulated on social media as soon as possible to shore up support for the team. The video, filmed in the stadium, would highlight the Cardinals’ roots and portray fans as the lifeblood of the organization.
Sponsors There is a real possibility that corporate sponsors will drop the Cardinals because they don’t want their brands associated with criminal actions. The team’s 30+ sponsors represent a major revenue stream of approximately $50 million annually. The most effective way to reach out to the sponsors is with a letter that will focus on three main things: First, is the long-standing relationship the Cardinals have had with the sponsors. Next is that on-field performance has not been affected, and that this is an isolated incident and changes have been made to prevent future incidents from occurring. Lastly, because fans are of the upmost importance to advertisers, the letter should mention the aforementioned methods taken to address the fans and retain their team loyalty. Addressing Secondary Stakeholders Secondary stakeholders include the owners, MLB, Chris Correa, Cardinals players, and Astros organization. A press conference with William DeWitt on February 1 is the most effective way to address all secondary stakeholders. It is critical to issue a public apology to the Houston Astros during this press conference and emphasize that this incident was isolated to a single employee and that this incident does not represent the Cardinals’ culture or organization. Conclusion It is especially important that these recommendations be implemented on the specified timeline so that this hacking incident does not continue to tarnish the Cardinals’ public perception. By following these recommendations, this will create a more secure Cardinals organization with increased fan loyalty, sponsor support, and employee morale.
Roger was recruited by legendary coach Bud Wilkinson to play for the University of Oklahoma, but with a professional baseball contract looming, Roger gave up his scholarship at the University of Oklahoma to pursue a career in baseball. He signed a $15,000 contract to play for the Cleveland Indians organization.
Miguel Cabrera, also known as “Miggy”, was born in Maracay, Venezuela on April 18, 1983. His real name is José Miguel Cabrera Torres. Miguel was raised by his parents, Miguel Sr. and Gregoria. As a young child Miguel first started playing baseball with his neighbors. Baseball is one of the most popular sports in his home country of Venezuela. Miguel came from a very poor part of Venezuela. One thing that kept his family going, was baseball. His father played baseball as a child on up to his twenties. His mother was on the Venezuelan national softball team for fourteen years. Miguel’s uncle, Davis Torres played Class-AA for the St. Louis Cardinals minor league team, before being released. Baseball ran through Miguel’s family, and it was something that they could all play together. When Miguel wasn’t playing baseball with his local team in Maracay. Miguel’s father, Miguel Sr., was a stud baseball prospect growing up, but was not able to complete his ultimate goal of becoming a pro baseball player. After playing baseball, Miguel’s father became a mechanic. If baseball did not work out for his son, he wanted Miguel to have the proper education to still be able to get a job. Miguel’s father stayed hard on his about his grades, and made sure that he graduated with his high school diploma.
suddenly appeared in the field to talk with Ray and to play baseball. As the
Many considered Clemens’ best years the 13 seasons he was at the Red Sox. After 1996 he was not re-signed by the Red Sox because they felt he was in the twilight of his career. He was traded to the Toronto Blue Jays where he struggled a lot early on. Despite these early struggles, his career had a resurgence that many did not see coming. This resurgence is what caused the speculations of steroid use. After two years with the Toronto Blue Jays he won had the Cy Young award and the pitching Triple Crown both seasons. The triple crown is awarded to the pitcher that, at seasons end, leads the league in the three major categories: earned run average, wins, and strikeouts.
The players involved were first baseman Chick Gandil, Eddie Cicotte, Lefty Williams, “Shoeless Joe Jackson,” Fred McMullen, Swede Risberg, Happy Felsch, and Buck Weaver. Bankston, Carl. A.
Flood was fully aware of the social relevance of his rebellion against the baseball establishment. Years later, he explained, "I guess you really have to understand who that person, who that Curt Flood was. I’m a child of the sixties, I’m a man of the sixties. During that period of time this country was coming apart at the seams. We were in Southeast Asia. Good men were dying for America and for the Constitution. In the southern part of the United States we were marching for civil rights and Dr. King had been assassinated, and we lost the Kennedys. And to think that merely because I was a professional baseball player, I could ignore what was going on outside the walls of Busch Stadium was truly hypocrisy and now I found that all of those rights that these great Americans were dying for, I didn’t have in my own profession."
In this case, a large health services organization (HSO) in Florida, that has a world-renowned AIDS treatment center had information breach of 4,000 HIV+ patient records, and the list was sent to newspapers, magazines, and the internet. Consequently, this issue was featured in every media vehicle in the world and as CEO, you are requested by the board of trustees to come up a better management information system (MIS) to resolve all information security issues or you will face termination. After hiring an undercover computer security consultant to help determine where the security leak came from, she quickly identifies numerous breaches in computer security and provides a report with the issues identified. The report furnished by the consultant revealed that facility had major problems with the MIS and the staff. In order to determine how to address the issues, the CEO must first answer the following questions: what law is being violated by the employees, why was this law enacted, what are the penalties for such violations, what are the penalties for sharing celebrity information, and should he be updating his resume and looking for another job (Buchbinder, 378).
Branch Rickey was the club president and general manager of the Brooklyn Dodgers, and had the secret goal of signing the Negro Leagues' top players to the team. Although there was no official ban on blacks in organized baseball, previous attempts at signing black ballplayers had been thwarted by league officials and rival clubs in the past, and so Rickey operated undercover. His scouts were told that they were seeking players for a new all-black league Rickey was forming; not even the scouts knew his true objective.
Billy Beane believes his way of evaluating players is changing the game of baseball. The first thing that Billy did was hire a man named Paul Depodesta
Before the Dodger manager scouted Jackie, he had to ask Jackie to endure racism during the game and in his team. And he decided to just ignore the insult. And last, he became the players for the Dodgers. He was the only African American baseball player in Major League. Because he was black, most of the teammates were not supportive. After the spring training, Jackie advances to the Dodgers. Because of the racism, most of the team member signs that refuse to play baseball with Jackie, but Leo Durocher, manager, insist Jackie will play in the main team. But when manager suspended, New manager(Burt Shotton) came. During the game of Philadelphia phillies and Los Angeles Dodgers, Ben Chapman jeered Jackie, caused him to break his bat(because of anger). But with Rickey’s encouragement, he played well during that game. When the game was ended, the action of Chapman created the bad press to the team, causing him to pose with him (for newspaper and magazine). After his teammates Pee Wee Reese, understood the pressure that Jackie’s facing, they had match with Pittsburgh pirates. Rickey hit a homerun against the pitcher(Fritz Ostermueller), who hit him in the head. This Home run boost their team to the world series. However, they lost to New
In 2016, a major sex trafficking scandal hit the fan as 600 arrests occurred during the super bowl. Over 68 victims were discovered and rescued. "The Super Bowl is the greatest show on Earth, but it also has an ugly underbelly,’ then-Texas Attorney General Greg Abbott said
Louis Cardinals thanks to Branch Rickey. He spent the year of 1930 in their farm system. He pitched a one run complete game in his Major League debut and received his first win. Despite his win and impressive performance, Dean was sent back to the Minor Leagues due to his reckless behavior. Dean was sent to the Cardinal’s team hotel in Florida in the winter after his Major League debut. Dean did whatever he wanted there and put everything on the “Cardinal’s tab.” Whenever he didn’t have a check to sign Branch Rickey’s name, he would tell people to just charge it to the team. After three weeks, Rickey found out that Dean had accumulated a $2,700 debt all charged to the Cardinals (p.55). Rickey responded by eventually sending him back to the minors for two years. Finally, in 1932, Dean experienced his first full major league season. He had a remarkable rookie season leading the league in strikeouts (191) and innings pitched (286). He ended the season with 20 wins. In 1933, he won 20 games and set a new major league record with 17 strikeouts in one
forging Hall of Fame careers. The Cincinnati Reds, on the other hand, had its share of stars,
... Major League Baseball - By George Harvey - Rockland - Camden - Knox - Courier-Gazette - Camden Herald."Unfortunately, Money Still Flows for PED Users in Major League Baseball - By George Harvey - Rockland - Camden - Knox - Courier-Gazette - Camden Herald. Village Soup, 2 Dec. 2013. Web. 17 Dec. 2013.
After Machado was identified as being responsible for the email hate crime, and after he denied any involvement he disappeared, and his roommates’ car was stolen. Machado was believed to have stolen it. Machado was caught early in 1997 trying to sneak back into the U.S. from Mexico where he had fled to. He had hoped to work and continue with life in Mexico. However when he didn’t succeed he came back and got caught by the border security.