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Chocolate industry case study
Competitors of chocolate industry
The primary sector of chocolate production
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Chocolate is a sweet, creamy, delicate treat that many of us enjoy consuming. But, it is not born into the delicious treat we love. It is a ground bean called cacao and is fermented and roasted to become chocolate. Therefore, original chocolate tastes very bitter and is not so enjoyable. Chocolate is a food that can be eaten in many ways. We can enjoy it sweetened or we can use it unsweetened for cooking or baking. The founding of chocolate dates to the Mesoamerican times. It can be traced back to MO kaya and other Pre-Olmec people. Chocolate is not subjected to being found in just one place. This paper will study where these cacao beans come from and who grows these plants.
To learn where and how cacao beans are grown, I am going to contact the chocolate business company like Nestle to find out where they receive their chocolate from. Nestle is the biggest company that had several lawsuits against them for their chocolate and other products. The problem with
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I will also ask them where they get their chocolate from and where it is treated. In addition, I will ask them how much they pay for their products and if they know how much of their payments go to the farmers and the actual workers of the farms they purchased the products from. Additionally, I will ask if they know what the process is to transform cacao beans into chocolate and how much these companies make from their products every year. I would also like to learn from them who is part of their industry. For instance, is Snickers, Mars, and Nestle three separate chocolate industries or are they under one corporate umbrella? If these companies are individualized, I would like to learn what makes the companies better than each other. Lastly and most importantly, I want to call Nestle and find out what they have done to grow from the past to avoid future
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
You all know the Chocolate Company: Hershey's; but where did it all begin? As with Walt Disney, it started with a dream. A dream that a certain person could rule the candy market. This certain person is Milton Snavely Hershey. Milton Hershey founded Hershey’s Chocolate Company in 1900. Did you know that his first product wasn't chocolate? No, he created and sold many other confections; his greatest being caramel. His highest achievement of all was creating the world's largest candy manufacturing company today. Milton S. Hershey learned most of his work from Joe Royer, the owner of an Ice Cream Parlor and Garden. Joe Royer taught Milton for four years until he quit. Milton didn't quit because he didn't like the apprenticeship. No, he quit to start his own confectionary business. Milton S. Hershey gave this world a company that changed the way we see chocolate today.
Chocolate or cacao was first discovered by the Europeans as a New World plant, as the seed of the tropical Theobroma cacao tree. In Latin, Theobroma literally means: “food of the Gods” (Bugbee, Cacao and Chocolate: A Short History of Their Production and Use). Originally found and cultivated in Mexico, Central America and Northern South America, its earliest documented use is around 1100 BC. The majority of the Mesoamerican people made chocolate beverages, including the Aztecs, who made it into a beverage known as xocolātl, a Nahuatl word meaning “bitter water” (Grivetti; Howard-Yana, Chocolate: History, Culture, and Heritage). It was also a beverage in Mayan tradition that served a function as a ceremonial item. The cacao plant is g...
Though, the origin of the cacao bean is indefinite, the first instant that Europeans encountered cacao beans is alleged to have been in 1502 between
Chocolate companies changed from minimal production to massive manufacturing. Thus, targeting different market segments that weren’t possible to reach due to the high cost of the good. The market was able to shift because of the industrialization process that includes several innovations, such as van Houten’s process, this allowed a broad production and distribution of chocolate that spread around the globe.
Central Idea: Explain how cocoa beans are processed to produce the chocolate we all know and love
Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013)
IMPORTANT LISTENING SUMMARIES 1. Cocoa in Aztec Time The encapsulation of speaker’s assertion indicates the role of cocoa during Aztec time. Thanks to its unique attributes, not only was it used for beverages making in the past, but it was also taken as a currency, means of collecting tax, and a symbol of wisdom in the form chocolate drinking. Hence, the role of cocoa in the life of Aztec people was instrumental indeed.
Chocolate is a sweet food preparation made of cacao seeds in various forms and flavors. It has large application in the food industry and can be consumed either as a final product or as a flavoring ingredient for a great variety of sweet foods. Its primary ingredient – cacao, is cultivated by many cultures in Mexico and Central America as well as in some countries in West Africa, such as Cote d’Ivoire.
"Food: The History of Chocolate." Birmingham Post 11 Dec. 2004, First ed., Features sec.: 46. Print
The transnational corporation Nestle Company founded in 1886 based in Vevey, Switzerland, sells its products in 189 countries and has manufacturing plants in 89 countries around the world, boasting an unmatched geographic presence. The company started off as an alternative to breastmilk and initially looked into other countries for an increase in global opportunities. It founded its first out of country offices in London in 1868, and due to the small size and inability of Switzerland to compensate growth manufacturing plants were built in both Britain and the United states in the late nineteenth century. A large portion of Nestlé’s globalization came in the 1900s which was when it first moved into the chocolate business after
The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develops strategic intent for their business organizations following the strategic factors and approaches. I will analyze the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will critically examine the strategy formulation that includes business-level strategy and corporate-level strategy. It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats.
Name makayla newport Introduction What i'm going to be asking today is how was chocolate made? What is it made of? Well it's made of cocoa beans put u got to smash it grin it melt it and put dark food coloring in it called aroma. Also it comes of a small tropical tree theobroma cacao from africa were the chocolate is regularly made from.