Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Employing strategy
Employing strategy
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Employing strategy
1 Introduction, Methodology and Structure 1.1 Introduction The main objective of this bachelor thesis is to value Chipotle Mexican Grill, Inc., a U.S. based fast-casual restaurant chain, as December of 2016. The reason why the author picked Chipotle as the target company of this valuation thesis is that recently Chipotle had suffered from a foodborne illness crisis, which had severely impacted its public image as well as its 2016 financial performance (Chipotle Mexican Grill, Inc. [CMG], 2017). However, as December 30, 2016, Chipotle closed at $377.32 in New York Stock Exchange (NYSE), trading at 489.7 times its 2016 net income. This P/E ratio of 489.7x seemed astonishingly high for a restaurant company that was struggling with the negatively …show more content…
Moreover, a financial and benchmarking analysis is performed to assess the financial performance of Chipotle over the past few years, especially relative to its peer group. What is more, a strength, weakness, opportunity and threat analysis is also included in the thesis. Finally, the valuation methods used for the valuation of Chipotle are the discounted cash flow (DCF) analysis and the comparable company analysis. These two methods are chosen because they are the most frequently used valuation methods in the industry. Moreover, these two methods are complementary to each other: while the DCF analysis is forward-looking and relies on the assumptions specific to the target company, the comparable company analysis considers the current market conditions and the industry-wide …show more content…
The third section is devoted to the financial analysis and benchmarking, which focuses on the financial performance of Chipotle over the past five years. The fourth section is the SWOT analysis, which describes the strengths, weaknesses, opportunities and threats that Chipotle possesses. The fifth section, concerning the discounted cash flow analysis, is the central part of this thesis. The DCF analysis aims to figure out the intrinsic value of Chipotle. The sixth section is the sensitivity analysis that complements the DCF analysis. The sensitivity analysis assesses the impacts that changes in key inputs in the DCF analysis may have in the final share price of Chipotle. The seventh section is comparable company analysis, also known as the valuation multiples approach. The comparable company analysis values the target company through the use of valuation multiples at which the peer group trades in the market. The eighth section is the conclusion of this thesis that summarizes the key ideas and findings of the work, identifying the fair equity value of
External environment analysis plays an important role in shaping the overall industry. It helps keep the business ahead of its competitors and providing opportunities for implementing innovative ideas. Based on demographic, Chipotle focuses majority of its sales on “Millennials”, who are between the ages 18 and 24. “Serving high quality food with reasonable prices” and the ability to customize your meal with a variety of different options in a fast paced environment is something many consumers are attracted to especially the younger generation. Chipotle’s first restaurant was established in Colorado but now they have restaurants all throughout the United States, Canada, United Kingdom, and so much more, located primarily in urban areas.
(2011, March 15). The. Retrieved March 19, 2011, from Fast Casual: http://www.fastcasual.com/article/179973/fast-casual-segment-outperforms-industry?rc_id=312. Form 10-K Chipotle Mexican Grill, Inc. (2011, February 17). Retrieved March 15, 2011, from U.S. Securities and Exchange Commission: http://www.sec.gov/archives/edgar/data/1058090/000119312511039010/d10k.htm#tx129308_27.
One of Chipotles major core competences is their ability to serve high quality food at a reasonable price. The company has a mission of “Food with Integrity.” Most of their vegetables and dairy products are organically and locally grown, which provides a lot of value to the customers nowadays (Subramanian, Ram). As for the meat products, “100% of CMG’s pork, 80% of its chicken and, 50% of its beef were classified as naturally raised beef” (Subramanian, Ram). Customers value these fresh and organic ingredients so much that they are willing to pay a little bit more over competitors like Taco Bell or Qdoba. The idea of going organic and natural has been the new trend with retail chains like Whole Foods and Trader Joe’s (Subramanian, Ram). These organic and natural products tend to be more expensive and customers realize this and are willing to pay for it. Chipotle recognized this trend of going organic and natural and took advantage immediately. With their emphasis on organic and natural products, I think there is the potential for new market entry into retail chains like Whole Foods or Trader Joe’s with products that are
Earlier 2002, the stock price of Agnico-Eagle Mines sharply decreased by $1 finally closed at $13.89. This price has reached one of the lowest level, from the company's historical perspective. As a professional equity portfolio manager, who has a large number of AEM stocks on hand. Acker and his team are necessary to find a proper way to estimated the fair value of AEM as well as its equity. Discounted Cash Flow (DCF) has been chosen to do this job. The theory behind DCF valuation approach is that the firm's value can be estimated by using the expected future free cash flow discounted by an appropriate discounted rate (Koller etc 2005). However several assumptions need to be clearly examined within this approach. The following sections are showing the process of DCF step by step.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
Based on the information in the case, Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First, we calculated the discount factor by using average unlevered beta of US independent bottlers, US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next, we calculated Deltex free cash flow and terminal value and then converted them into US dollar value. Now with WACC and total cash flow, we had NPV of the company. So we deducted current debt from NPV and came up with the value of US$360M investment equal to 59.99% of Deltex equity. So the proposal to buy 30% of Deltex with US$360M is too expensive to PepsiCo and not attractive to PepsiCo.
As shown in the graph, from 2012 to 2016, the costs of food, beverage and packaging were the most significant costs for Chipotle, around a third of its total sales revenue. Hence, for 2017 to 2021, it is assumed that these costs will still be the most prominent costs for the company. Moreover, the historical data of 2012 to 2016 are used to calculate the average costs of food, beverage and packaging, as a percentage of revenue. It is assumed that this average is applicable for 2017 and onwards. Thus, from 2017 to 2021, food, beverage and packaging costs are forecasted to be 33.8% of Chipotle’s sales revenue.
In 1993, the first Chipotle Mexican Grill restaurant (pronounced chi-POAT-lay) in Denver, Colorado was opened by CEO and founder, Steve Ellis after he received $165,000 in investments from a bank loan and his father (Pederson). Ellis, a Culinary Institute of America grad and former chef, started the company’s first restaurant to raise money needed to one day operate his own full-service restaurant (Berta). The company’s menu includes burritos, tacos, salads and burrito bowls (burritos without the tortilla) made with customers’ choices of pork, shredded beef, chicken, steak, beans, veggies, and burrito condiments (sour cream, salsa, etc.) (annual report). When Chipotle was first established, Ellis did not like the restaurant’s closed kitchen format because customers would often have to yell out their food orders to employees who cooked in the back of the building. This format did not accommodate customers’ needs for direct contact with employees and have full control over their own choice of ingredients within their meals as cooking staff could make a mistake on their orders because of mishearing. This compelled the founder to change the restaurant’s current format to an open kitchen design in which customers could actually see and choose ingredients that are fully prepared for ordering on a buffet assembly line while being able to directly speak face to face with employees (Pederson). A couple of years later, Chipotle opened a few more restaurants in the Denver area each generating $1 million in sales through word of mouth marketing and employing about 17 workers in each facility (Pederson). In 1998, McDonalds Corporation bought a minority stake in Chipotle as a way to boost their company sales since sales at their own rest...
There are two common valuation approaches, the discounted cash flow (DCF) valuation method and the relative valuation method, also known as multiples. Although they are both generally applied tools for effective investment decision making, they differ in the way they estimate the value of an asset.
Overall, one could go into “information overloads “when analysing the Chipotle Mexican Grills business model. The company is impressive and appears to be financially stable. They are the leaders of fast casual dinning since it was first founded in 1993.The company has weaknesses, but they are not alone. What differentiates Chipotle from its rivals is how they are identifying and reacting to those weaknesses. It is clear that the company’s opportunities and strengths certainly out way its weaknesses and threats. Because there are so many new innovations within the fast food industry, and the extreme competition in the industry, I am confident that Chipotle will be able to overcome the external factors by innovating, reducing costs and expansion,
Chipotle Mexican Grill’s strategic vision is “Food with Integrity” (Baylis, 2012). The company focuses on producing a product that is made from sustainable sources. The business also prides itself on selling products made with the finest ingredients. The concept of fresh food is important to the company because that is one part of the company’s vision, “Food with Integrity”. Chipotle’s product line consists of burritos, tacos, burrito bowls, and salads (Forbes, 2016). The company tries to differentiate itself through convenience of their products. It also uses higher quality ingredients in their food to show that the restaurant is different (Investopedia, 2015). Their environment is very modern and eco-friendly which also appeals to many consumers.
Prior to the bad food e coli outbreaks, Chipotle had a high rank of 25, according to a CNN Money report , very high on YouGov’s quality food ranking not
Chipotle Mexican Grill’s first store was opened in 1993 by Steve Ells, a trained chef that borrowed the money from his father. Expanding to over 20,000 restaurants and $4.5 billion in revenue in 2015, it is safe to say that he was a huge success. Over the years, Chipotle prided themselves on the “fresh ingredients” approach to set themselves apart from competitors. This approach may have very well attributed to the growth of the company over the years. In 2014, growth started to slow down.
Today financial corporate managers are continually asking, “What will today’s investment look like for the future health of the company? Should financial decisions be put on hold until the markets become stronger? Is it more profitable to act now to better position the company’s market share?” These are all questions that could be clearly answered if the managers had a magical financial crystal ball. In lieu of the crystal ball, managers have a way of calculating the financial risks with some certainty to better predict positive financial investment outcomes through the discounted cash flow valuation (DCF). DCF valuation is a realistic approach, a tool used, to “determine the future and present value of
The crisis caused an overwhelming amount of negative attention towards the company. Chipotle’s reputation was built on quality. The food is made fresh in front of customers, which differs from other