Chipotle Mexican Grill, a Colorado-based organization, has been serving integrity-driven burritos since 1993 when the first Chipotle restaurant opened in the suburbs of Denver. Prior to the opening of the first Chipotle restaurant, Steve Ells who is the founder of Chipotle, began his journey in San Francisco, California at the Culinary Institute of American with dreams of opening his own full service dining restaurant (Chipotle Startup Story, 2014). Once Ells graduated, he returned to his home town of Boulder, Colorado to begin plans on opening the restaurant. To fund his venture, Ells needed cash flow. He decided to open a burrito restaurant similar to the one he frequented in California while attending school. Ell’s raised some capital …show more content…
The company is based on the principle value of building a food culture where people can learn about changing the way they think about and eat fast food and a people culture where young leaders can grow organically within the company. Yahoo! Finance (2014) discusses Chipotle’s success through the loyalty the company builds from the people they serve. Earnings in 2014 were over 29% in cash flow with stock reaching $529. Revenue for the company peaked at over $4 billion with growth estimates at over 22% of earnings (2014). The success of Chipotle has been based on the fundamentals of the company’s vision which is to create a sustainable team of top performer who are empowered to achieve high standards and an emphasis of serving only naturally raised meats and organic …show more content…
Ells, founder and Co-CEO of Chipotle, was primarily a food expert that graduated from the Culinary Institute of America and was following dreams of creating a food-type culture when Monty was introduced to the brand (Chipotle Startup Story, 2014). Monty had been a successful Lawyer at the Denver-based Messner and Reeves law firm and became successful through investing his time in educating and empowering associates at the firm as well as creating an environment where clients felt appreciated and cared for (Jauregui, 2013). Monty was hesitant about joining a restaurant company considering his specialty was in the legal field of study. However, Ells was more interested in Monty’s ability to lead people rather than his educated abilities as a lawyer (Shreve, 2014). Monty Moran graduated from the University of Colorado in 1988 with a communications degree and then went on to law school at Pepperdine University in Southern California (Shreve, 2014). In the 1990’s his law firm in Boulder, Colorado began assisting Chipotle with leases during the early stages of expansion. Later, Monty would introduce a system of developing a people culture that would become the basis for Chipotle’s success. His primary leadership belief is that the success of a business is based on how effective the people within the organization are at developing those around them. A people-based culture is created when encouraging
External environment analysis plays an important role in shaping the overall industry. It helps keep the business ahead of its competitors and providing opportunities for implementing innovative ideas. Based on demographic, Chipotle focuses majority of its sales on “Millennials”, who are between the ages 18 and 24. “Serving high quality food with reasonable prices” and the ability to customize your meal with a variety of different options in a fast paced environment is something many consumers are attracted to especially the younger generation. Chipotle’s first restaurant was established in Colorado but now they have restaurants all throughout the United States, Canada, United Kingdom, and so much more, located primarily in urban areas.
New restaurant openings and comparable restaurant sales increases are important factors contributing to Chipotle’s increase in revenues in recent years.
1.3 Market Segment Chipotle is classified in the restaurant industry as fast casual, a combination of the quick serve and the casual dining segments. Fast casual restaurants have the following attributes: high quality food, upscale atmosphere, higher check averages between $7-$11, and pay at the counter (What exactly is fast casual?, 2008). 2.0 Market Opportunity Analysis 2.1 Market Trends The restaurant industry grew to $403.5 billion in 2010, a growth of 2.1% from 2009 (Consumers still thrift when dining out, 2011).... ...
Operations: Chipotle has set standards from when the food is bought, to when it's produced and to when it's sold. This quality control is performed by their Quality Assurance group, which foresees all of these positions.
Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
Chipotle’s Chief Executive Officer, Steve Ells has been reputed for having started the restaurant chain in a unique way which has contributed to its apparent success over its main competitors. Chipotle business has grown exponentially from when it was first formed with most of this growth attributed to the founder’s control process in the business. When Steve Ells first got into the industry, he acknowledged the need for promoting innovation and
C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
As leaders, it is important to create and maintain a healthy organizational culture. Hooters try to have the most motivated people in its organization; people who are hard workers and have good personalities. “Our people are the center of everything we strive to achieve as an organization. It is vital to our strategy that we attract and engage, only the best, motivated people who could create the Hooters spirit and have the potential and drive to grow with the business. Our vision is to lead the casual dining market by delivering the highest quality food and hospitality in a fun engaging environment giving our customers the unique and entertaining experience that Hooters is world famous for. We are a value driven organization, recognizing that how we achieve this is as important as the achievement itself. We are committed to live by a higher set of beliefs and standards as an organization, as a team, and as individuals.” (www.hooterstory.com, 2006). Hooters is always looking for new opportunities of building momentum for employees under their guidance. Directors with exceptional expertise are appointed to help this vision and to roll out the Hooters brand. This seems to work very well and shows in the success of how the hooters restaurant is run.
Chipotle first opened its doors in Denver, Colorado in 1993, setting out to create a new experience for the fast food diner. They put together a simple equation of fast, fresh and high-quality ingredients and looked to change how people viewed fast food forever. Their simplistic approach has expanded across the years and although they still strive for the same fast, fresh and high- quality concept their views have expanded to include sustainability as one of their main pillars.
Los Angeles, to some Los Angeles is just the city on wheels; others think that Angelenos are upper middle class snobs who are rude and only purchase expensive items. That may be the case for some, yet for others, Los Angeles is so much more then the rich and famous; Los Angeles is a land that holds many rich and diverse cultures; and with those cultures, comes rich, creative and ingenious cuisine. The true creativity begins with the love that is put into making the food. one can easily tell if a restaurant has that simple, yet, crucial component to the pice of the puzzle; the puzzle that makes “Local” not major chain restaurants thrive. The journey of of some of Los Angeles’ local restaurants begins in Culver City California, a suburban community on the tail end of South-West Los Angeles. Culver City, is the land of many unique and exciting restaurants, however, if one is looking for delicious inexpensive Mexican food, Titos has one covered. Titos Tacos, is one of my favorite taco stands. Conveniently located on the corner of Washington Place and Venice Blvd, Titos delivers great shredded beef tacos, yummy cheese enchiladas and so much more. Titos is one of my family traditions every time somebody comes back in town, they stop at Titos due to its proximity to LAX. Not only providing nourishing “Soul Food” this taco stand is the definition of inexpensive and excellent Mexican food.
Chipotle is using to increase operations and strategies used to compete against rivals in the competitive environment. Concluding with an overall evaluation of Chipotle’s business portfolio. Corporate Strategy Chipotle Mexican Grill founder Steve Ells had a vision to “change the way people think about and eat fast food” (Gamble, Peteraf, & Thompson, Jr., 2015). He wanted to create a