Chic Shine And Glitz Case Study

543 Words2 Pages

The Albuquerque make-up business was booming. The nail art scene was especially thriving, and the companies manufacturing the resources needed were being boosted to godlike statuses. Two companies, above all, ruled the city with perfectly manicured iron fists. Chic Shine and Glitz were essentially religions for New Mexico based fashion blogs and trendy teenagers alike. Despite the fact that the two brands were stocked together in drug stores, and that Glitz's pink 'Listen to Reason' and Chic Shine's blue 'An Ocean' were known to be used on neighbouring nails, each company was on a constant mission to destroy the other. The garbled mention of 'Chic Shine's Tiger Trouble' could start a fire in the minds of the respective CEOs of the companies. …show more content…

Chic Shine was more of a corporation than anything else, but it's founder, Lydia Rodarte-Quayle, prided herself on the quality of her product. The two clashed as equally as their items complemented each other. Their feud was mostly silent, whsipered jabs at each other at high profile events, and falsely sympathetic gift baskets each fiscal quarter, depending on whose company had made the most. They were normally just about tied, but an extra few hundred was enough to boast about. Their professionally hateful relationship had been put down to 'sexual tension' a number of times, much to Lydia's dismay. The day she sank that low would be after Jesus came back, as far as she was

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