Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Influence of media in politics
Influence of media in politics
The power of advertising and the media
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Influence of media in politics
This essay is organised in 3 key parts. The first describes key aspects of liberal-pluralism and Marxism, that are relevant. The second applies these paradigms to the current state of New Zealand 's mainstream print media and its reliance on advertising as a primary revenue stream after digital convergence and looking specifically at the proposed Fairfax - NZME merger. The third, again applies the two paradigms to New Zealand politicians use of the social media platform twitter.
Breakdown and analyse different aspects of each example.
Issues of democracy
Social values
Monopoly
Importance of understanding a variety of differing political economic paradigms.
Prior to engaging with the examples is is necessary to outline the characteristics
Ignores human agency (Berger, 44).
Marxism, can be criticised for dismissing consumer agency when discussing the power of the upper class bourgeoisie. Generally Marxism discusses tools of social control, this essay focus on Marx specifically in relation to media. Marxism is not monolithic. Many do not believe there should be a violent overthrow of the political system in their country. Tool for attacking the bourgeoisie. Berger, 41.
- There is a pressing need for engaging with Marx and the critique of class and capitalism in order to interpret and change the contemporary world and contemporary media (Fuschs and Mosco, 135).
Media are controlled by political-economic elites motivated by profit and power.
Media institutions may be plural but their common interest in profits excludes many forms of content- i.e. erosion of diversity.
Media are powerful ideological tools for the capitalist system and play a key role in the proletariat’s false
Advertising is a controlling force in news media, therefore, to become a bourgeois tool, crucial in the long term goal of selling a political order that facilitates consumer culture (Berger, 55). It becomes a reciprocal relationship, with an extremely well developed advertising industry that enforces consumerism over public good, this emphasis on capital/capitalism increases the separation of socioeconomic class, thus those who view mainstream media are unwitting ‘victims’ of this culture (Berger,
Karl Marx 's writing of ‘The Communist Manifesto’ in 1848 has been documented by a vast number of academics as one of the most influential pieces of political texts written in the modern era. Its ideologically driven ideas formed the solid foundation of the Communist movement throughout the 20th century, offering a greater alternative for those who were rapidly becoming disillusioned and frustrated with the growing wealth and social divisions created by capitalism. A feeling not just felt in by a couple of individuals in one society, but a feeling that was spreading throughout various societies worldwide. As Toma highlights in his work, Marx felt that ‘capitalism would produce a crisis-ridden, polarized society destined to be taken over by
Karl Marx looks at human societies as a whole, and asks how they reproduce themselves, and as a result, change. For Marx a fundamental question about any society is whether it can produce more than it needs to reproduce itself, that is, a surplus product. Karl Marx believed that the middle class is based upon economic factors and rooted in solely that perspective. Many people have examined his work closely arguing that economic factors could not possibly be the only definition o...
In this essay, I will discuss how Marx’s Theory in the Communist Manifesto outlines how the Bourgeoisie supplies the proletariat with it’s own element of political and general education, which in the end, leads to the demise of the bourgeoisie and the capitalist class. In the movie, Capitalism: A Love Story by Michael Moore, he clearly outlines contemporary issues that show how the capitalist class causes it’s own demise through it’s selfish focus on profit and how a united population can eradicate slavery.
Tyson, Lois. "Marxist Criticism." Critical Theory Today: A User-friendly Guide. New York: Garland Pub., 1999. 52-64. Print.
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. The political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, argue that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience is able to break all the indented meanings within a media message. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its ideology to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we accept Fiske’s ideas, we can not disregard the manipulative power of the media and its effects on cultural and social life.
Though Marx’s theories were first conceived over 150 years ago, his work continues to be tremendously influential and is perhaps the most well known scholarship within the sociological canon. Despite their prominence, some of Marx’s most famous ideas have yet to be proven by the course of history. Neo-Marxists may insist that the revolution is coming, but the fact remains that the overthrow of capitalism has yet to materialize. I argue that the communist revolution has not yet occurred because the proletariat has been unable to develop the universal class consciousness that Marx asserts is a necessary condition for his predicted mass uprising. Additionally, I postulate that the theories of Weber and Simmel reveal the factors impeding the formation of class consciousness among members of the proletariat.
Welcome to CHSBS! | Central Michigan University. Karl Marx. Retrieved January 27, 2014, from http://www.chsbs.cmich.edu/fattah/COURSES/modernthought/marx.htm
Basically, life of individuals in a society are based on economic principles. This means the political institution, education, religion, science and etc, depending on the availability of economic resources for survival, it also means that these institutions can not develop within ways that are contrary to the demands of the economic system.
The media was an institution that had hegemonic power to create and distribute dominant meanings onto the mainstream media (Louw & Carah, 2015). Hegemonic power links directly to the ideology which aims to provide a
In his Manifesto of the Communist Party Karl Marx created a radical theory revolving not around the man made institution of government itself, but around the ever present guiding vice of man that is materialism and the economic classes that stemmed from it. By unfolding the relat...
The political philosopher believed that communism could only thrive in a society distressed by “the political and economic circumstances created by a fully developed capitalism”. With industry and capitalism growing, a working class develops and begins to be exploited. According to Marx, the exploiting class essentially is at fault for their demise, and the exploited class eventually comes to power through the failure of capitalism.... ... middle of paper ...
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
Just as Karl Marx predicted, the dynamic of social class and capital would eventually drain the working class and thereby create a social setting for a revolution. Capitalism is that system that allows only a few individuals to have control and power, not only at the workplace, but society in general. Take for instance, only six companies own 90% of American media, most notably, GE, Disney, News-Corp, Viacom, Time Warner, and CBS (Lutz,
Marx’s critique of capitalism was written more than a hundred and fifty years ago; however, its value and insight are still extremely relevant to the twenty-first century. In order for us to maintain mixed-market capitalism, ensuring ethics in businesses and stability in growth, all of us need to read and understand Marx’s critique.
From this definition of media, it has certain wide effect and impact upon the audience to which it is addressed. The impact upon audience can be positive or negative. The positive impact can include educational information and knowledge on certain ideas, policies, laws, or even the current events. The negative impact can impair or damage the refutation of a person, or institution or an organization based on impression. Since the impact of the media can be dictated by the content it is aired or published, this was utilized during the cold war to enhance the campaign of socialism or communism and capitalism or democracy. Further, this essay will investigate into the effects of media during the cold war with the use of television, newspapers and radio broadcast in Russia and America.