Case Study: Rawaurora

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Target market
RawAurora Focuses on the Lifestyle of health and sustainability (LOHAS) group, which are a group of people who care for the environment by eating organic products and supports green movements (Ethos, 2017). In addition, they also cater to people that have a fit and active lifestyle. Having these varieties of food choices, RawAurora will give the customers more reason to come back and patronize this green restaurant.
What type/style of restaurant?
The restaurant is an example of a fast-casual type of restaurant since its more expensive than fast food but not as expensive as fine dining restaurants that offer organic locally sourced dishes.
Is restaurant unique and why
The restaurant is known for serving raw, vegan, sugar and gluten-free …show more content…

East. Mississauga, Ontario Canada.
Hours of operation
The operation hours of this restaurant are from 12nn to 9pm on Tuesday -Thursday and 12nn-10pm on Friday-Saturday.
Is name of restaurant appropriate
RawAurora is known for serving raw healthy organic homemade cuisine. Based on some research Aurora means the natural light wonder which basically described by a display of natural-colored green light in the sky (The Economic, n.d). The researcher thinks that RawAurora is an appropriate name for the restaurant since they both serve raw and natural green organic type of cuisine.
Does menu match the interior design/theme or concept of the restaurant?
The menu surely matches its interior design and theme setting concepts since the color used are the natural nature colors and the design is very minimal, easy to read and understand this, it is very organic.
Does menu appeal to target group
The menu really gets the attention of its target market since the ingredients of the food are included in the menu. The name of each dish is very interesting. Aside from that the menu also offers a variety of food they can choose from which is an advantage to the customers. Furthermore, the menu also includes the actual photo of the food, which gives the buyer a view of what they about to

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