Case Study Of The Got 2B Safe Program

: Honeywell, which is a diversified technology and manufacturing company that addresses a few of the world’s toughest challenges with technology partnered with the National Center for Missing and Exploited Children (NCMEC), and decided to launch the Got 2B safe program, it was the result of two negative factors. First, a majority of the programs that are already established focuses on finding children once they have gone missing, and second there aren’t any programs preventing child abduction. The Got 2b safe program provided teachers with the necessary material to educate children about safety; the success of the program has earned Got 2B safe eight corporate responsibility awards and a Silver Anvil Award. The cause for Honeywell’s concern

Also, children are more likely to be abducted by someone they know rather than someone they do not know. According to Jackson (2007), young children are likely to be abducted by someone they know because they are less likely to resist or verbally protest (p.523). Children are the last line of defense for abduction; however, children who are taught refusal skills can help prevent the abduction. Teaching about safety and security is a very important aspect of the program. Got 2B safe gave teachers the opportunity to provide their students with a positive and empowering lesson about personal safety. Children are dependent on adult figures for care; unfortunately, in a negative way, this exposes them to abduction. With the support and dedication of Honeywell, Peppercom, and other anti-abduction campaigns, educators have been given more time and resources to put an emphasis on child abduction

Using the four-step model, research played the central role in the establishment of Got 2B safe. The U.S. Justice Department conducted their own research of missing children, which made Honeywell want to pinpoint the issue of missing children. The research was also Honeywell’s first step when they considered investing in the problem. They conducted a nationwide survey to learn how much of an issue parents knew about child abduction. During the planning phase, Honeywell used their research as a guide to design their program on specific educational needs. They also engaged with other partners in the anti-abduction campaign and hired a New York-based Peppercom Strategic Communications for its public relation expertise. The biggest and utmost important strategy was to develop strong relationships with the teachers; teachers are advocates to the lives of children because they are committed to making a difference in their students’ lives. According to Hand (2005), Honeywell developed relationships with teachers who were willing to allow reporters into their classroom so they could experience the program being taught to third and fourth-grade classes. Communication was delivered in an effective way to the children. The message about safety was given to them through reading materials, safety tips, and