Case Study Of Pixar

The sales of hardware sold by Pixar were microscopic just like those of NeXT and finally in the year 1990 the company discontinued with hardware production. The rendering software, RenderMan 3D was being developed by Pixar. The animation department of Pixar wasn’t axed because it was the only one that was generating some revenue by producing various 3D TV commercials for consumer centered brands. One contract that Pixar had signed with Disney for the making of a fully animated movie changed Pixar’s fate. The condition of the contract was that the script for the movie would have to be agreed upon by both the contracting parties and several times the production was halted due to creative disagreements between John Lasseter and Jeffery Katzenberg.

He later on told his biographer Walter Isaacson that he used to be so tired after his work that he wouldn’t even feel like talking. Managing Pixar and Apple simultaneously was no easy feat. He reviewed every exiting team at Apple and asked them to justify what role they played towards the future of the company. If they couldn’t justify their existence in the company, not only would their product be cancelled but the chances were high that they would be axed as well. Jobs brought along with him his team of executives from NeXT and allocated them to key positions at Apple. Critics started to believe in Jobs once again, when he unveiled the iMac, his greatest product till then. This was Apple’s first innovative product after the Macintosh and it was unveiled in 1998. The translucent design of the iMac took the PC world by storm, the previous models were all dull boxes either black or beige in color. This product sold like hotcakes and it also brought back loads of developers to the Mac platform. Apple was on an innovation upswing through 1998 and 1999 and they unveiled colored iMacs, iBooks and the consumer notebooks as well. After a mere three years of being in charge of Apple, Jobs had managed to restore the Apple as a “cool” tech

Aqua was demoed, this was the GUI that Apple would make use of in its next generation OS that was derived from NeXTSTEP and Mac OS X. The second announcement was that he was to become the CEO of Apple. This wasn’t an obvious choice, because he was the CEO of Pixar as well and the Mac OS X hadn’t been shipped yet and it was to take another year at least. The massive transition of OS was a major technical feat and the Mac OS X team put in a lot of hard work and they managed to release six major version of the system roughly every year. Between the years 2001 and 2007, each updated version guaranteed more stability, rapidity as well as better features. The continuous developments that were being made to Mac OS X and the controlling core technologies coupled with the development tools aided in the digital hub strategy that Jobs had described in 2001.

Digital Hub strategy

Once Apple was bought back to life by the iMac, Jobs shifted his focus to improve the diminishing market share of Apple. He decided that he could make use of the unique knowledge available at Apple for designing both hardware and software to achieve