Case Study Of Janatha Fish Meal And Oil Company

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2e. Areas Of Operation
Janatha Fish meal and oil company being a manufacturers and exporters of fish products has wide range of operations regionally, nationally and in international level. With a sales volume of above 200 crores, Janatha fish meal and oil products has established themselves in most successful and respected organization in the fish meal and oil industry.
2f. Infrastructural Facilities
Company shall provide the basic infrastructure needs of the employees. To ensure the comfort of the employees, adequate space and proper furniture shall be provided in the company environment. Along with the many facilities like clean drinking water, canteen, and basic needs of employee, company is also providing a good training and development. …show more content…

• Good Infrastructure: the company has vast area of land for its operation with well equipped infrastructure facilities and also well maintained labs and also high technology equipments.
• Partners have well experience in the field of fish meal and oil industry.
• Proximity to west coast ensures adequate fish supply with low delivery time and transportation cost.
• Janatha is having its own laboratory and research department.
• Janatha is the only fish meal manufacturer in India manufactures more than 7 types of fish meal products.
Weakness
• There is no production in the month of June, July and August due to unavailability of raw fish.
• The installed capacity is not fully utilized because of shortage in raw material.
• Shortage of experienced and skilled labourers.
• Fluctuations in the protein level of raw fish, affects the cost of the production.
Opportunities
• The company can get tie up with the fisherman or by using its own fishing boats to overcome the drawback of shortage of raw material.
• Fish meal and fish oil market is growing …show more content…

• The fish product like Fish meal and oil products cannot store for longer period.
• The organic industry needs EPA and DHA content about minimum 30%, but in the company they are getting maximum of 20% so the market value is low for the refined fish oil.
• Protein combination may differ from one day to another day.
• Adopting automatic machines may cause fear among the existing employees of job loss, which may affect the productivity.
2h.Future growth and Prospects
Janatha Fish Meal and Oil products are the pioneers in the fish meal and oil product industry. The company is well known for its quality products and is also running from long time. The company is having many plans with respect to marketing and production. The demand for the product is raising but the raw material is not sufficient to produce required goods for customers.
The competition has become major disadvantage in all the field of industry in the same way fish meal companies are also increasing thus results in

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