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Hello and thank you for joining me in learning about a very unique hotel called Hotel Verde, located in the beautiful Cape Town South Africa. Hotel Verde is a 145 room carbon-neutral luxurious hotel with conferencing and events facilities adjacent to the Cape Town International Airport and only a 15-minute drive to the city’s main attractions like the V and A waterfront. Cape Town also known as the “Mother city”, is home to the Table Mountain National Park, one of the “Seven Natural Wonders” of the world and is a gateway to the South African experience.
Hotel Verde was created by Marco Delicio and his family as a flagship model to show that luxury and sustainability can work as one. The focus was to fight “green washing through legitimate interventions, education and honest and transparent communication”, while creating an innovative model that shows sustainability can be profitable.
The company ascribes to the concept of thrivability, which encompasses the three core values that are assimilated with the triple bottom line and sustainability: people, profit and planet. However, the company believes sustainability is about neutralizing, while thrivability is about succeeding and flourishing”. The company’s mission statement succulently suggests, “To develop thrivable hospitality solutions
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Furthermore, it has achieved the highest possible 6 star rating from the South African Green Building Council, which ensures the hotel is continually operated with rigorous efficiency and sustainability targets. The hotel has also awarded the “World’s Best City Hotel for Responsible Tourism at World Travel Market London and the company Trendsetter Award at the INTERNORGA Trade Show, while achieving many other awards. Lets take a look at why they have been so
Accommodating customer requirements in most supply chain arrangement requires a forecast to drive the process. (book page 133) When looking into the definition of forecasting which is projecting what is going to be sold (units, seats, rooms etc) it is also important to take into consideration where and when in order to reach the future goals. (book page 133) Since it is argued that effective supply chain and logistical capacity is an important competitive advantage. (Christopher 2005) Where maximizing the revenue is the key element in hospitality sector and for hotel industry there is an increased attention on effective demand management and forecasting for reservation systems. (http://www.sciencedirect.com/science/article/pii/S0169207002000110)
Each year, America’s travel and tourism industry generates approximately $1.5 trillion dollars in economic output, or about 2.6% of the country’s gross domestic product (Select USA, 2016). Nearly 20% of this economic activity is directly related to accommodations, which serve the short term lodging needs of pleasure and business travelers. Unlike other American economic sectors, this lodging industry is a highly fragmented, diversified market with an incredible variety of suppliers. Temporary overnight lodging can range from undeveloped campsites, hostels, and capsule hotels all the way up to mansions and incredibly luxurious five store hotels. Price ranges run the gamut from just a few dollars a night to thousands of
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental. The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
Protecting the environment has become an important issue in today’s society. There is no longer any doubt that businesses should consider their social responsibility and the impact of their activities on their stakeholders. In addition, firms are beginning to realize that corporate sustainability can prove to be a win win. There are multiple benefits of sustainability linked to costs, revenues, community relations, and more. The decision to strive for sustainability is obvious, but this process is easier said than done. Developing a sustainability strategy is difficult in itself, but the most challenging factor is the actual implementation. Marc J. Esptein, the author of Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environments, and Economic Impacts, provides companies with tactical methods and approaches, as well as real life examples and personal advice in order to assist in helping companies with achieving corporate sustainability.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Accor Hotels is a multinational hotel group which owns, operates and franchises over 3700 in 92 countries representing several different brand names. The brands they represent range from budget, economy to five star accommodation. This hotel group is classed as a large organisation, they call their Human Resource department Talent and Culture this department consists of managers and staff who 's main focus is the Human Resource Management roles and responsibility. The Human Resource role and responsibility within the Accor company is the human resource manager as it a large business, this department supports business and running of the business. The human resource manager is responsible for employee engagement, employee relations, recruitment and selection, health and safety and legislation.
In spite of having numerous structures in place to ensure a luxurious guest experience, the Oberoi Vanayvilas (OV) failed to provide a quality service to its hotel guest. To recover from this service failure, we recommend OV to sincerely apologize and ‘offer refund for the third night and a credit for the two nights for a future stay with additional hotel perks tobe used at OV within a year’ to the impacted guest. Main drivers for our recommendation are to convey a message that Oberoi sincerely cares about the customer inconvenience and wants its guest to revisit the hotel to win over the customer by its exemplary quality service.
In 1919, Company founder, Conrad Hilton, purchased his first hotel in Cisco, Texas. Since that time, Hilton Worldwide has become a worldwide operator, franchisor, and licensor of hotels and timeshare properties in more than 91 countries. In nearly 100 years of existence, the Company now finds itself as one of the largest and fastest growing hospitality companies with over 4,115 properties and 678,630 rooms. With a commitment to high quality and customer satisfaction, the company has established a portfolio of 10 world-class brands including the most recognizable hotel brand in the world, the company’s flagship full-service Hilton Hotels & Resorts brand. Its premier brand portfolio includes the luxury hotel brands, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, full-service hotel brands, DoubleTree by Hilton and Embassy Suites Hotels, focus-based hotel brands, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton and Home2 Suites by Hilton, and the company’s timeshare brand, Hilton Grand Vacations. Hilton operated properties are staffed with more the 314,000 team members focused on providing a complete experience at each location. The company’s award-wining customer program, Hilton Honors, defined rewards programs in the industry and now has over 40 million members (Hilton Worldwide).
Dinner Bell Hotel is a Michigan resort, with large meals, farm animals, petting zoo, lake for swimming and much more. As suggested by the name, the hotel holds the tradition of ringing the bell to announce mealtime. July through early November is the busiest time for the hotel as all summer and fall guest enjoy the atmosphere of an old-fashioned resort with a comfortable environment. The weather gets too cold by early November for most outdoor activities thus in order to attract customers, the hotel has also built an indoor pool and developed long theme weekends like classic movies.
It can also enhance its brand invention strategies so to compete effectively with other major hotels for the limited market share. It can optimize the use of technology and social networks to advertise itself, minimize costs and improve customer service. According to MacInnis & Heslop (2007), there is an active growth in emerging markets as a result of enhanced economic conditions, well developed infrastructures, increased number of urban middle class in the population and mounting foreign tourism. It can also explore the aspect of Green appeal to improve their social, business, and environmental responsibility. This will also help maintain the operational costs (energy, water) to a lesser level and boost services through the provision of healthier work environments and provide more comfort to tourists. Mercure hotel can also explore Health and wellness appeals so as to be a premium hospitality provider; it is well-positioned to take advantage of the increased demand for wellness and health services. The strong position in the communities as well as with the suppliers is provides great opportunities for
At the beginning of 1993, the company introduced a new Group Mission. Statement that has been rolled out to every member of staff through personal presentations by the Managing Director at every hotel and corporate office. This Mission Statement has been published in English, Chinese, Thai and Indonesian, and serves as a model for that. it conveys guidelines and criteria that can be used by hoteliers who wish to monitor and evaluate their own leadership and quality. improvement efforts.
As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.
Travel and tourism makes up a large aspect of the modern economy, especially in first-world countries like the United States - it sets the cornerstone for the service industry and is a huge creator of wealth, both internationally and domestically. Much of the tourism industry is based on unsustainable practices which often have a huge impact on the local environment. With the increase of environmental awareness and activism within the last few decades, this unsustainability has lead to the emergence of an “alternative” form of tourism based on sustainable and eco-friendly practices, also referred to as “green” tourism or ecotourism. (Obenaus 21). Thanks to this new form of travel, tourists can experience nature and wildlife without creating unnecessary strain on the ecosystems they visit an important concern in a modern age driven by environmental consciousness. Beyond just visiting exotic locations sustainably, these ecotourists also engage with their environment and learn about preservation of nature and its importance. Ecotourism lets tourists interact with local communities and people. As a result, ecotourists both see the benefits of preserving natural beauty and the urgency of the situations in communities affected by climate change. While traveling and enjoying nature and leisure, these tourists learn about the modern world and the necessity of the same eco-friendly practices they are participating
The hotel industry produces excessive amount of waste due to it’s nature of work operating 24/7/365 must ensure constant input of resources and management of the output which has a relatively high impact on the environment. According to the Eco Traveler guide it has been reported that the hotels creates almost 1.9 billion pounds of waste each year. On an average, 1 kg of waste is generated by per guest per night in the hotel which can be in the form of paper, plastics and cardboard ( IHEI, 2002). It is also estimated that solid waste per capita generated by the tourists is twice as compared to the local residents (IFC, 2007).
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. The Hotel industry not only plays an important role in the life of people but as well as the economy of the country. I spent an hour of my day relaxing in the lobby at the Fontainebleau resort in Miami, while on vacation with my family visiting from out of state. It was my first time staying at the resort so I was eager to check it out, after seeing such great reviews on Yelp and hearing great things from friends who have been there in the past. The employees working at the resort were very welcoming, professional and willing to go above and beyond to help their guests. The check-in process was very quick due to having