Case Study Of Gravie: Health Insurance In The Market

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Gravie is a health insurance broker, helps individuals find, buy and manage health insurance in the market easily. It gathers information such as healthcare habits and helps the individuals sort through all the options and find the right health care policy. It checks if the individual is eligible for tax credits or/and money from employer. The service offered to the customer is free of cost, the revenue is generated through a commission it collects from insurance companies by selling policies and from the employer on per employee basis to provide the personalized customer service. Gravie's revenue has grown by 20 times in the last 24 months. It intends to grow by partnering with more US employers and attracting individual customers. It helps employers save money by having them switch from group insurance to offering employees individual health insurance. It helps the employee find out all the sources of funding to pay for their health coverage. …show more content…

If the customer qualifies for tax credits, Gravie will help them purchase the plan on the public exchange. Regardless of the plan the customer purchases, Gravies' help does not end after the purchase of the plan. It helps customers in finding a doctor, analysing claims denials, finding sources of funding to pay for coverage and answering

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