Case Study Of Cocoa

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CHAPTER 1 INTRODUCTION 1.1 Introduction About the Internship As per the Master of Business Administration course structure of Visvesvaraya Technological University (VTU) Belagavi each student has to undergo an Internship Training in the 4th semester of their course for period of 12 weeks under the mentorship of an external guide in a reputed company. At the end of internship period, the student has to submit the internship report to the VTU, Belagavi. This period will be evaluated internally and externally. This internship period is an initiative to bridge to the knowledge and application. This will provide an opportunity to apply their theoretical knowledge in to practical. By working with organization employees, we will come to know the organizational culture, behavior, etc. theoretical knowledge which is gained in the class room becomes the base for all …show more content…

The major strategies used are consolidation of processes, and enhancement of brand image through corporate social responsibility. Cocoa is the main raw material for chocolate production and has no other substitute. Moreover, it can only be grown within 10 degrees (latitudes) of the equator. Due to this constraint, global production of cocoa is highly concentrated in West African countries such as Ghana, d'Ivoire, and Nigeria, Namibia, Zimbabwe etc. . The cocoa fruit is harvested twice a year in the form of a main crop and an intermediary crop (also termed as mid-crop). The main crop is larger than the mid-crop though the relative size varies according to the country where it is produced. Emulsifiers are basically used in food and pharmaceutical applications. The global emulsifier chocolate market was valued at around $5 billion in 2010. Lecithin has the highest share of around 30% of the global emulsifiers

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