Case Study Of Coca Cola And Coca-Cola

611 Words2 Pages
bulb-icon

Recommended: Marketing strategy of pepsi pdf

Pepsi may have brought in more revenue in 2011 than Coca Cola but its arch-rival sold $28 billion worth of soda while Pepsi only sold $12 billion. Coca Cola also exceeded Pepsi on America’s most popular soda list. Coca Cola being number one and Pepsi number two.
In 1975 there was huge controversy between Coca Cola and Pepsi regarding a blind taste. Even though Pepsi had been competing for market share since the formation ofPepsi-Cola in 1889, this blind test went in favour of Pepsi as more people on the blind taste test said that they preferred Pepsi over Coca Cola.
Naturally Coca Cola tried to come up with new ideas following these results, this lead to Coca Cola reformulating its cola and launching New Coke which was unsuccessful. This left Pepsi with an advantage to surpass Coca Cola’s sales. This wasn’t to last long as Pepsi made many mistakes of its own.
For the first time in twenty three years Pepsi decided not to participate in the Super bowl in 2010. Instead the company decided to invest $20 million for their ads. Pepsi believed it was an exercise in brand building. If this...

Show More
Related

  • Persuasive Essay On Coke Vs Pepsi

    824 Words  | 2 Pages

    Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.

    Read More

  • Coca Cola Groupthink Case Study

    892 Words  | 2 Pages

    By the leader and or leaders not stating that they need a new formula, members would have probably come up with ideas such as introducing a new product instead tailored to Pepsi drinkers taste and not tinker with a winning product already. They definitely should have used a devil’s advocate to argue why their changing the formula was a bad idea, I’m sure the point of what about the current Coca-Cola’s consumers that already like and drink Coke would have come up. The most important thing was of course that they should have considered their already loyal consumers views, and not have focused so much on winning such a narrow group of Pepsi consumers, better research through surveys of their loyal customers should have revealed their feelings about a change in their beloved product and that the customer is king and not the executives when it comes to success or failure of a

    Read More

  • Swot Analysis Of Sports Marketing

    1160 Words  | 3 Pages

    Another reason for the product innovation not to work was the same, that consumer has basic attachment with the normal black coloured Pepsi and consider it to be a part of their happiness and celebration. The age long association is not easy for any product innovation to overcome. The taste, the colour of the product was also not appreciated by the user and thus it was a huge failure for Pepsi.

    Read More

  • Pepsi and Coke in the Czech Republic

    1972 Words  | 4 Pages

    Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.

    Read More

  • We Didn T Start The Fire Analysis

    983 Words  | 2 Pages

    Pepsi had the great idea to use the general public in their commercials and show that Pepsi was preferred over Coke. ("Rock and... Wars"). This worked well, since the people in the commercials and the people watching at home were both included in the ‘general Public.’ ("Rock and... Wars"). Pepsi and Coke began using famous people in their commercials and advertisements. Coke and Pepsi began having blind taste tests to see which beverage is preferred. The blindfolding made it fair. People began worrying about their health and taking soda out of their diet. ("Rock and... Wars"). Due to this both Pepsi and Coke have been dropping in sales. ("Rock and... Wars"). To try and avoid competition the two brands try to use different consumers, sponsor different sports, and make different their logos. ("Rock and... Wars"). They also chose different colors for their packaging, and built different images for their brand. ("Rock and...

    Read More

  • An Analysis of PepsiCo and Coca-cola

    1835 Words  | 4 Pages

    ...ges and soft drinks. They have ventured out to non carbonated beverages like iced tea and juices but now need to move into the food market space. My final recommendation for Coca cola is to stay with their product. One of the biggest setbacks for Coca Cola occurred when they introduced their “new coke” in the 1990’s. (Wikipedia, 2010) This new formula did not go over well with their consumers and they were forced to quickly stop the new Coke production.

    Read More

  • Pepsi Blue Case Study

    1473 Words  | 3 Pages

    Since neither of the products created the measurable sales and market share increase Pepsi needed, PepsiCo International (PCI) executives conceived of a plan to create a new tagline and re-brand all existing Pepsi products, signage, advertising materials and in-store display units. The executives envisioned a simultaneous, global campaign that would create stronger brand equity and resonance in the consumer consciousness.

    Read More

  • Case Study on Coke versus Pepsi

    1064 Words  | 3 Pages

    ...e and Pepsi’s already established image as producers of premium product is key to discouraging other companies from entering the soft drink industry. However, as the market in the U.S has leveled off, they should continue to invest globally in marketing and advertising for further profit growth, which will in turn positively influence their well established brands to further increase soft drink sales and profits.

    Read More

  • Cola Wars Research Paper

    476 Words  | 1 Pages

    In 1930 demand began to rise and Pepsi was then sold bottled. During World War 1 sales were hard due to low sugar rations. This caused not enough syrup tp be produced. After the war sugar cost twenty eight cents instead of three. Pepsi-Cola went bankrupt and owed a lot of money for the large portion of sugar they bought.

    Read More

  • Comparison of Coca Cola and Pepsi

    3564 Words  | 8 Pages

    Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted.

    Read More

  • Compare And Contrast Between Pepsi And Coca-Cola

    710 Words  | 2 Pages

    One of the most massive feuds to date is the feud between Pepsi and Coca-Cola. Everyone, all over the world, knows these two prominent companies for creating some of the most delicious tasting beverages ever made, but most individuals tend to consume more of the one cola over the other. There are several factors that go into the decision-making process of selecting what beverage they wish to consume. An abundant amount of people, myself included, prefer Coca-Cola for its coca leaf taste, on the other hand, a significant amount of people would disagree. Therefore, an important factor to notice is that Pepsi and Coca-Cola both offer a multitude of different flavors, especially in diet flavors. Diet flavorings are practically half of all soda sales. Nowadays, the ingredients and nutrition of these beverages are a serious concern for many people because people want to know what exactly they are consuming. The deciding factor, hands down, is the taste of these soda pops. Taste is the premier reason individuals tend to pick one company over the other.

    Read More

  • Comparison Of Coca-Cola Vs Pepsi

    1007 Words  | 3 Pages

    Their advertising techniques set them apart as Coca-Cola still seems to market themselves as a “classic” company, and Pepsi seems to be more interested in modern methods market themselves. I am not discrediting anything that is classic, but as the world continues to grow and innovate we must move with it, if we continue to live in the past we will be left behind. Coca-Cola’s included image of Marilyn Monroe, a “classic” icon, and Pepsi’s included image of Beyoncé Knowles, a “modern” icon proves this point, which is why would Pepsi’s advertisement is more effective at attracting

    Read More

  • Compare And Contrast Coke And Pepsi

    946 Words  | 2 Pages

    Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable

    Read More

  • Case Study Of Pepsico

    1986 Words  | 4 Pages

    Price and advertising strategy: PepsiCo Overhauls Statergy. PepsiCo plans on saving 1.5 billion dollars in...

    Read More

  • Coke And Pepsi Case Study

    816 Words  | 2 Pages

    In terms of promotional activities, the advertising and giving away of free offers and vacations by Coca cola and Basmati rice by Pepsi, the coca cola’s goal in connecting the youth to the market, the different promotional TV campaigns in India using of celebrities, and the Pepsi sponsorship of cricket and soccer sports. In terms of pricing policies, Pepsi got a quicker market share by their belligerent pricing policies and coca cola’s 15-25% price cut down in the market. In terms of distribution arrangement, the bottling and packaging of products for better distribution around

    Read More

More about Case Study Of Coca Cola And Coca-Cola

Open Document