Case Study Of Carousell

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1. Background
Carousell, the fastest growing mobile-first consumer-to-consumer (C2C) marketplaces launched in 2012, is currently one of the largest in Southeast Asia. The application allow sellers to simply take a photo and list an item for sale in less than 30 seconds and buyers to purchase items by chatting with sellers via an in-built private chat messenger. It makes buying and selling accessible and simple for the growing global smartphone generation worldwide. With the support from National University of Singapore (NUS) Enterprise and Action Community for Entrepreneurship (ACE) Start-ups Grant, together with the leading international venture capitalists, Sequoia Capital, Rakuten, 500 Startups, golden gate ventures and QuestVC, Carousell has won at startup weekend 2012 (MEDIA …show more content…

This gave a strong branding to the company image because Carousell is not just an application but it serves as a platform. It gives the co-founders the flexibility to be creative. As the team believed that design is no longer an afterthought, but a competitive advantage (TAM, Michelle, 2014), they create different kinds of solutions with partners to benefit the users, and to innovate the selling process simplistic such that listings can be created with just less than a minute, which makes Carousell differentiate from others competitors. The simplistic selling process created, attracted Singapore Press Holdings (SPH) Magazines. Carousell established partnership with SPH in 2013, which is a large local media property to launch SheShops Marketplace especially for women. The objectives are to reach out to the combined audience of potential buyers across both marketplaces and increase the probability of successful transactions (IMMEDIATE RELEASE,

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