Case Study: Camp Wahanowin

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Introduction
The owner of Camp Wahanowin, Bruce Nashman wanted youth to experience friendships, learn new life skills and return to camp every summer for an amazing time. Camp Wahanowin was founded in 1955 in Orilla Ontario. (Wahanowin, n.d.) After reviewing his camp’s overall performance during the 2010 summer season, Bruce Nashman wasn’t extremely pleased with his numbers. He came to the conclusion that his camps should be attracting more parents aka the consumers, which is why he developed a marketing goal catering towards an increase in overall enrolment for the 2011 summer season.
What You Think the Real Problem Is
The problem facing Camp Wahanowin is the absence of enrolled campers. The lack of marketing to consumers. Every business

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