Case Study: Australian Rules Football

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Case 3

Australian Rules Football, or Aussie Rules, is hands down the number one sport in Australia, but the majority of the United States of America has never even heard of it. In an effort to change that, a group of people founded the United States Australian Football League (USAFL) in 1997. As of April of 2007, the USAFL had more than 35 teams and nearly 2,000 players across the nation. Although that was a decent amount of growth for the sport, the board members of the USAFL came up with their goals for the next 10 years. Those goals included expanding the league to 10,000 participants, to have one percent of the U.S. population become aware and interested in the sport, and to secure four new league sponsors. USAFL director of development …show more content…

In these cities Hudson could hold events that would give information about Australian Rules football and also offer some type of free merchandise to attract people to the event and also persuade people to begin to watch Australian Rules football. Another market he should look at is college towns because many college students will find a team they like and become a very loyal fan to that team. Creating loyal fans is very important for trying to create awareness in a population if no one is talking about something it is not going to catch on. The loyal fans will give free exposure by wearing team apparel, talking about the sport itself, and introducing people they know to the sport. Another market that Hudson should try to break into would be the sport bar and restaurant 's business because many people who like football go to theses establishment to watch games. Hudson could make a deal with some of these chains to show some of the biggest games in their restaurants throughout the season. The restaurants could also offer some type of deal to attract more people to the showings of the games to further extend the line of

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