Carnival Cruise Lines Essay

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Recommended: Importance of communication in crisis

(THIS IS THE ANSWER TO THE QUESTION about channels of communication BUT MY LAPTOP WONT LET ME COPY AND PASTE IT!) - DEEANNA
Carnival should express the following message to its prospective customers to ensure that this incident is less likely to have a reoccurrence. “Carnival Cruise Lines aims to please our customers by providing a safe, exciting, and new experience aboard our 24 cruise ships. While we ensure a thorough inspection to ensure effective safety systems and adhere to company protocols, there are unexpected incidents that may occur. With reference to the power outage in November of 2010, our company has been working diligently to improve our cruise services for the safety of our customers and staff. While one was harmed and …show more content…

Stock prices did drop a bit in the week following the incident, but so did the prices of their largest competitor, Royal Caribbean. Carnival’s stock prices were consistent with the industry trend at the time.

What should Carnival Cruise Lines do to prepare for similar situations in the future?
In order to prepare for similar situations in the future, Carnival needs to re-evaluate their protocols. They also need to ensure communication with all staff members and ensure that inspections are completed thoroughly. For instance, it was said that the ship was regularly inspected, however it was later found that the fire “was a result of a catastrophic failure in one of the six diesel generators”. Hence, the ship wasn’t inspected thoroughly.

What, if any, performance issues does Carnival Cruise Lines need to address? ~Based on passenger reviews, Carnival ranks #3 in Best Cruise Lines for the Money.
~Pros: Numerous ships and itineraries to choose from, extensive selection of onboard amenities and activities, and variety of dining options.
~Cons: High-profile cruise ship malfunctions have tainted the line’s reputation, larger ships can feel crowded, and wi-fi is available but it costs

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