Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Enterprise rent-a-car case study questions and answers
Don’t take our word for it - see why 10 million students trust us with their essay needs.
The car rental industry is a multi-billion sector of the UK industry. In the industry made had averages about €2.6billion in revenue in 2008. In 2008 there were approximately over 11 million individual rental contracts. In additional, there are many rental companies besides the industry leaders. The car rental industry is high consolidated which mean that new entries have cost advantage as they have high input costs with reduce possibility of economies of scale. Most of the profit is generated by a few firms including Enterprise, Hertz and Avis. There are many factors which shape the competitive landscape of the industry. Competition come from two main sources; on consumer segment competition is fierce as the market is saturated and industry leaders such as Enterprise use its economical of scale to create competitive advantage over competitors and there is smaller market share for competitor operating at cost disadvantage due industry leaders have more than 50% of the market. On the corporate segment, competition is strong at airports. There has been a greater progress by the rental car industry to facilitate its distribution processes. In 2008 there were thousands of rental locations for about 212 378 cars in the UK. Distribution takes place within the two segments, on the corporate segment the cars are distributed to airports and hotels whereas leisure segment cars are distributed to the companies stores which are conveniently located within most major roads. Over the years the profitability of the car rental industry has been falling. According to Ezine articles( 2007) broadening fleet sizes and increasing profitability has been focus of most companies within the car rental industry. As in the industry there is ... ... middle of paper ... ...and consumers. BVRLA’s members accounts for nearly half of all new vehicles sold in the UK and operate 2.5 million of cars, vans and trucks. BVRLA state that its members spend £16 billion each year on vehicles and a further £4 billion on support services. “Rental companies provide cars and vans on short term hire, for as little as an hour or as much as a month. Offering a flexible, fixed-cost and 'pay-as-you-go' approach to motoring, it is very popular with holidaymakers, business travellers and non-car owners who have an occasional use for road transport”, BVRLA. The car rental market is very competitive with dozens of companies competing with each other for customers. From looking at the industry, it would be expensive for a small Works Cited http://ezinearticles.com/?The-Car-Rental-Industry&id=491218 http://www.bvrla.co.uk/About_the_BVRLA/Homepage.aspx
Gulfstream Aerospace is one of leading corporate jet manufacturers in the world. They have been building jets since the late 50’s and continue to create top of the line aircraft which have become the status symbol of success. With their success comes an extensive company infrastructure and supply chain. First, we will discuss how Gulfstream uses the location to maximize the effectiveness of its supply chain. Then we will look at the business case for Gulfstream’s approach to its supply chain, and in particular, does it make sense to have a car follow supplies while it is on the rail system. Finally, we will look at Gulfstream’s to the “just in time” manufacturing and its strategic approach to choosing locations.
According to Carmax annual report (2016), used car retailing business is dependent on many economic factors and unemployment rate is one of the factors. It helps in determining consumer buying power. Gradual decrease in it from 10% to 4.9% since financial crisis, (U.S bureau of Labour Statistics, 2016), provided the boost to the automotive retail
Hertz operates its car rental business through various brands in 145 different countries. Hertz was named, for the thirteenth time, by Travel + Leisure readers as the Best Car Rental Agency (Hertz Annual Report, 2013). Hertz is one of the top companies in the car rental industry by obtaining 18.6% of the market share (IBISWorld, 2014). In addition to the leading position that Hertz has built within its industry, the focus was to add more value offerings while recreating the experience in car rentals across the globe. Hertz employs both growth and competitive strategies to sustain competitiveness.
Business travelers who spend much of their time in the car (like real estate sales agents)
They have over 11,555 worldwide rental car locations and are at the point where they can cover their short-term liabilities with cash flow from their operations. Hertz’s adjusted earnings per share increased 77.1% meaning that their market value has increased. Their revenues increased by 34%, while they had a cumulative cost savings of $3 billion (Hertz Annual Report, 2013). This demonstrates that Hertz has the financial resources and the access to markets that they need. Hertz has successfully integrated their ExpressRent kiosks in more than 48 markets and their eReturn option for Hertz Gold loyalty program members, in which they have the ability to choose the Hertz ‘Fuel Purchase Value Option’ that lets them automatically buy a full tank at the start of the rental, so they can turn in the car with the gas at any level and not have to worry about filling up on the way to the
Hertz is the first name that anyone will think of when wanting to rent a vehicle whether it is a luxury Cadillac or standard saloon. There are approximately 500,000 vehicles available for rental in the USA alone. Conscious of the need to be a business leader in every facet of life, Hertz now has ‘’green’’ and electric cars.
There are many different automobile companies providing buyers with many styles of cars, trucks, SUVs, and motorcycles. Toronto Star January 14, 2005 present ways to approach the automotive buying process. There are many different surveys, crash reports, and rating systems comparing different companies and their vehicles. Things you should look for when reading these published articles are who conducted the study? Who paid for it? Who gains from it? Who loses? These are all things to keep eye on as some automotive companies will run their own surveys making their products seem overpowering against the competition. Some prove their products are safer then the competition where the competition has been proven time and time again to make that survey seem inaccurate.
The rivalry among existing cruise lines is high because of the highly competitive industry. The cruising industry is controlled by a few numbers of companies (close to mo...
The F&I office is an indispensable part of the automobile dealerships. It usually brings in a large proportion of the dealerships profits and in several cases nearly all of the dealership profits. Ironically, the interest rate float and credit insurance no longer provide the majority of the revenue earned by the F&I office at automotive dealerships. Since the late 1970s, a majority of F&I revenues have come from products such as VSC, GAP, Prepaid Maintenance, Appearance Protection, etc. Although a vast majority of the F&I products are still sold at automotive dealerships, other sales channels such as credit unions, direct marketing (call centers plus mail solici...
Airbnb is now valued more than the Hyatt chain of hotels (Cannon and Summers). Airbnb has been able to change the balance of power in the hotel industry, allowing home owners with a spare room to connect with short-term renters, creating “a peer-powered business with virtually no overhead” (Ingram). Airbnb is also making progress into the corporate travel market. In the U.S., companies are projected to have $310 billion in business related travel costs (Ruch). With Airbnb saving business travelers an average of 41%, or $102 per night, over hotels, they are gaining more and more of the business travel market (Ruch). Further proof of this is given by Concur, a top travel-management company, that “reported in July 2014 that Airbnb transactions in their expense reports had increased by 27x year-over-year while Uber transactions had climbed 5x” (Ruch). With the Airbnb business model that charges between 6%-15% per transaction, traditional hotels cannot compete because of the overhead and infrastructure costs they have. The situation faced by traditional hotels in response to Airbnb can be illustrated by the cost- based pricing strategy. This strategy is based “on an understanding of production- and marketing-related costs as the key elements in determining a product’s initial or standard price” (Finch). The standard price is the price floor of the room, and any costs
A vehicle is one of the biggest purchases a person will ever make. Over the years, the prices of an automobile have increased due to the rise of inflation. Due to a price index, the price of an automobile changes over a certain period of time. Economists compare averages of automobiles to calculate the cost of each vehicle that presents itself on a car lot. When all of the above is calculated within the purchase of an automobile, it affects every area of making the automobile to selling the automobile. All of these factors are impacted together for the automobile industry as a whole.
Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.
Lincoln (Ford Annual Report, 2014). In 2014, Ford automotive made revenue of USD 135.8 billion with a pre-tax profit of USD 4.5 billion (Ford Annual Report, 2014).
Highly competitive industries normally enjoy less profits as a result of the high costs associated with trying to compete. The automobile industry is considered to be an Oligopoly (much like a monopoly,however, instead of one company exerting total control of the market, there are at least two firms doing so), which helps to minimize the effects of price-based competition. Historically automobile manufacturers have tried to avoid price-based competition, but more recently the com...
The fast population growth rate of humans means that the necessity for transportation vehicles is also enormously increasing. Studies have shown that in 1999 the worldwide number of vehicles registered was 700 million. From this huge number of vehicles, the US has a large share, which includes 200 million cars and light trucks. The number of cars worldwide also grew three times faster