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Identifying market segments and targets
Market segments and targets
Market segments and targets
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Capital Area Food Bank of Texas
https://www.austinfoodbank.org
1. What level is this organization targeting in its advocacy?
The Capital Area Food Bank is a member of "Feeding America" and "Feeding Texas". They serve 21 counties in Central Texas at local soup kitchens, food pantries and school programs ("About Us," 2015).
2. What is the program's mission?
"A leader in the fight against hunger for more than 30 years, our mission is to nourish hungry people and lead the community in ending hunger ("About Us," 2015).
3. What is the organization's overall policy and advocacy claim?
The Capital Area Food Bank shares free food as well as information about affordable and healthy eating for families in need ("About Us," 2015). They also connect with families in order to make it easier for them
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to have access to federal assistance programs ("About Us," 2015). Finally, they help keep nutritional foods affordable to charitable partners so that these agencies can use more of their already limited resources on their respective programs ("About Us," 2015). 4.
Specifically, what policy actions and/or Initiatives/Campaigns have they advocated thus far?
The Capital Area Food Bank champions many initiatives to help fight hunger and provide nutritious meals to families in need.
- Fresh Foods For Families Initiative that provides free fruits, vegetables and other fresh foods to an average of 4,489 low-income families on a monthly basis ("Our Solutions," 2015).
- The Healthy Options Program for the Elderly (HOPE) aims to reduce hunger in low-income senior citizens by providing them with healthy non-perishable food items on a monthly basis ("Our Solutions," 2015).
- Kids Cafe works directly with schools that provide nutritious meals to low-income children after school when they might not have access to one at home ("Our Solutions," 2015).
- The Mobile Food Pantry helps fill geographic voids between families in emergency need when local assistance cannot keep up with demand ("Our Solutions," 2015).
- The CHOICES nutritional education program helps families make better choices during meals by providing classes to people that are eligible for food stamps about healthy food choices on a limited budget ("Our Solutions,"
2015). 5. Did this organization provide any evidence of relevant research and data that informs their efforts? If yes, what sources did they cite? The website did provide a few statistics related to hunger in children and families around the Central Texas region, but did not provide any sources for the information they provided. They did not specify either, whether these statistics were found through their own research. 6. Comment on the user friendliness of the site. I thought the website was very user-friendly. The Home page had information about the Food Bank itself and about the ways that it aims to carry out its mission. I thought the site was relatively easy to navigate through as well. Each section was clearly differentiated from the others as far as ways to get involved, learning more about the Food Bank, getting help for families in need and learning more about the initiatives that the Food Bank is involved in. I also thought it was really great that they provided hyperlinks to learn in more detail how they achieve the goals they have set for themselves.
Kawartha Food Share distributes meals, and emergency care needs to over 7,000 people every month. The food share has continuingly been supportive to the needy for 15 years. While this is the case, the City and Country of Peterborough and its 37 member agencies served 6.5 million dollars worth of food over the years! Kawartha Food Share is 15000 sq. foot warehouse and is rented, so even being a non-profit organization, has to pay rent. This ranges from four city food banks, six housing projects, four meal programs, etc.
According to Dolgoff and Feldstein (2003), “the needs and goals of the Food Stamp Program are to alleviate hunger and malnutrition by enabling low-income households to buy a nutritious adequate diet” (p. 132). The program also improved the market for local merchants to produce food for eligible low-income households and other agencies such as the School Lunch Program which safeguard the health and wel...
The mission of the agency is to “provide for the needs of hungry people by gathering and sharing quality food with dignity, compassion, and education”. Volunteers were there to restock the shelves and bag the food for the clients. The staff duties consisted of interviewing clients and making sure the facility ran smoothly. Harvest Hope serves a diverse population residing within Lexington, West Columbia, and Cayce.
They provide food to over 46 million people in need through their network of 200 food banks. They also work diligently on raising awareness by partnering with high-profile celebrities to create effective public service announcements. Though they are doing an amazing job tackling the hunger issue and spreading knowledge regarding hunger in America, there are two areas that may require adjustments.
I also recently volunteered at the Cleveland Food Bank by packing lunches for under privileged children and sorting non-perishable foods for those in need. Prior to participating in volunteer services for the day, we were required to watch a video that explains the purpose of the Cleveland Food Bank and why there is a need for continuous support. The Greater Cleveland Food Bank works to ensure that everyone in our communities has the nutritious food they need every day. The mission of the Cleveland Food Bank is to alleviate hunger by providing food and support to community organizations that feed the hungry. Many people depend on the support because of their financial situation, life changes, and possible mental or physical limitations. The Food Bank acts as a storage unit and distribution facility for smaller agencies and organizations such as schools, homeless shelters, churches, and day
Specifically, a food education program that includes elderly having hands on experience through cooking methods, provides an understanding of healthy food choices, while improving nutrition (Chung, Louisa Ming Yan, Chung, Joanne Wai Yee, 2014). According to Chung et al. (2014), “the implementation of a food education program provided an alternative health approach to tackle the problem of nutritional status in elderly people”. By having nutrition education combined with cooking classes with peer support is also beneficial for older adults who experience limited nutrition (Jyväkorpi,Pitkälä, Kautiainen, Puranen, Laakkonen & Suominen, 2012). For instance, peer support under the interpersonal level encourages older individuals to want to eat food with nutritional value to live longer for those peers who are supporting them through the
Of those, 46.5 million were in poverty (Hunger & Poverty Statistics, 2012). For some individuals’s food insecurity is only a temporary situation, for others it may be for an extended period. Food insecurity due to temporary situations such as unemployment, divorce, major medical or illness can become more long term. The vast majority of these are families with children. The Faces of Food Insecurity Food insecurity does not discriminate; it reaches many segments of society (Whitney, DeBruyne, Pinna, & Rolfes, 2007).
In 2013 91, 746 food hampers were distributed through the Waterloo region, in a population of 563,000, that means that 16.3% of people in the Waterloo region accessed a food bank at some time in 2013. Having the ability to go to the grocery store is a privilege many Canadians don’t recognize. Even in Canada, may people cannot afford to go to a grocery store every week, many people have to make the decision to have good food for week or pay the rent. Food banks often bring a stigma with the name. Many people say that food banks bring trouble to the communities, that the food banks increase the amount of troubled individuals in the area. Those who use food banks and social programs are just regular people who have fallen on hard times, and just need a little bit of assistance to get back on their feet.
The Supplemental Nutrition Assistance Program has been very beneficial to many households that do not know where their next meal is coming from by providing them with resources to acquire food. Many of those food insecure households, however, are faced with high rates of obesity that leads to a variety of other health issues. Research has shown that increasing nutritional education through programs that teach people to read labels and balance their diet works and can decrease obesity rates. Low income and minority households, the populations most affected by the issues of food insecurity and obesity, are especially in need of nutritional education. By expanding nutritional education for those households most at risk of obesity, a public health initiative could decrease the obesity levels in SNAP participants.
In efforts to eliminate hunger in the Austin Community, Hope Church operates a food pantry that provides food and supplies to local residents within the 60651 and 60644 postal zip codes. The Pantry is operated by a friendly volunteer staff who’s there to be a blessing to others! The hope food pantry is a non-profit organization which distributes food to a variety of community agencies which serve the people in need. Last year alone, over 1 million pounds of food was distributed throughout our community. The hope food pantry also host special events to raise money and food for our community. For every dollar raised, the food pantry can provide ten meals to the needy.
In today’s world millions of individuals donate nonperishable goods to food banks in order to close the chasm between compensation and supplemental nutrition assistance programs. However, with a growing population and millions of hungry people, it is highly difficult to feed everyone. With that being said, a team of engineers in North Carolina has used systems and considerable amounts of data to improve programs that feed the hungry.
People still struggle to cover payments on their cars, homes, and utilities. The Covenant Food Kitchen in Willimantic, Connecticut served about 23,385 meals last year to a total of about 92 individuals, but nutritional assistance programs will only go so far, and even getting to places that offer assistance is a struggle for some. SNAP can reduce food insecurity in a household by about five to ten percent in six months, but that five to ten percent does not make that much of a difference in the long run.
“Mobile Meals of Marion, County is a non-profit organization that provides nutritional meals to the homebound citizens.” The population served by mobile meals are homebound, and unable to prepare their own meals due to limitations either physically or emotionally, typically this consists of the elderly population. The great thing about Mobile Meals, is there is no income or age restriction. Meals are delivered each weekday excluding weekends, and holidays. The nutritious meals are provided at no charge to the individual. This organization is ran by volunteers, whom come in prepare, package and deliver nutritious meals to the Marion county residence. Without the assistance of the Mobile Meal program many of these home bound individuals would
Richard Loat established the FHFF Initiative on March 2010 to help address the issue of food shortage in some parts of Canada. Having been stunned by how hockey games brought a very large group of people during the Vancouver Olympics conducted in 2010, Richard Loat decided to organize such tournaments and collect food to be stored by the Canadian food reserve to help those who were starving in different parts of the country. Beginning with a mere 200 pounds of food, the organization has today collected far much more than 450,000 pounds. This improvement in food collection has been accompanied by a huge increase in the organization’s support base.
What does the food pantry do to help their community? The local food pantry helps people who are having a financial crisis. They may have lost their job, or had a medical emergency, or their car may have broken down. The food pantry helps the people who are needy or who are poor and need some help getting food. People that go hungry for a long period of time will change as a person completely. More than seventy percent of people go hungry in the world. Going hungry for a certain period of time damages your mental health and physical health. When it dames your mental health it causes you to have negative thoughts about things. Going hungry also changes your physical health, it causes you to lose weight and it will mess up your respiratory system.