Capilano Case Study

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1. Honey Exports: Capilano is one of the major honey traders in Australia often termed as “home grown” product with a wide range of varieties including organic versions. The company is concentrating to generate greater revenues from Chinese supermarkets. 2. Natural & Healthy: Honey has medicinal and anti -bacterial values, it can’t be substitute for other household consumer products. Capilano has different varieties of honey like Manuka, Beeiotic, raw and regular honey. 3. Organic: Capilano produces organic honey with ACO (Australian Certified Organic) approval, through organic pollination by growing bees in a safe environment. The company also conducted research on therapeutic qualities of honey and tested their products to show transparency

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