Camaro: The Decline Of Chevrolet Company

Chevrolet has an all-encompassing group of vehicles sold under the Chevrolet brand that appeals to diverse groups of consumers. This diversity has been foundational in the company’s long standing success even during difficult times in its history. The company has been successful in the development and sales of trucks, cars of various size, SUV’s, and sports care (Ferrell, Hartline, 2014).

Who doesn’t love a beautiful sports car? Chevrolet has a long history with product innovation with the Corvette, and in 2010 brought back the much loved Camaro. Even with the Corvette’s decline in sales, it still has its appeal due to the loyal fans and strong reputation. The Camaro came back into the market in high demand and has been successful

The impala continues to be a leader in the full size market, but has seen some decline in reviews in recent years. The Cruze was a surprise hit for Chevrolet and has sold approximately 270,000 cars in 60 countries. It has an appealing price tag, good gas mileage, and current technology that makes it a leader in the industry. Chevrolet also has several other options on the market that include the Sonic, Malibu, and Spark.

Trucks outsold cars for Chevrolet, and have a long history with towing capacity, smooth ride, and the strong ties to Americana. Chevrolet has three different types of Silverado trucks that suit the needs of truck lovers--light duty, heavy duty, and hybrid. To keep up with eco-friendly environment Chevrolet introduced a hybrid truck that gets 20 miles per gallon in the city, and 23 miles per gallon on the highway. Other truck options include the Colorado, Avalanche, and

The car has also had issues with batteries catching fire after crashes. IT is competing directly in a tough market with Nissan’s Leaf. Fortunately, the Volt runs off battery and gasoline as compared to the Leaf that is battery powered only. With the Volt having the option to run off gasoline gives the river a sense of relief if they were to run out of battery life.

The strengths in the product mix would be the stability of the truck market, the long standing appeal of the large SUV, the award winning cross-over vehicles, the highly successful car models, and the steady sales in sports cars. Chevrolet has been successful in global expansion with their car models and have sold over 4 million in 140 countries. Technological advancement and hybrid models are keeping Chevrolet as a leader in product innovation. Chevrolet’s strengths lie with the broad product mix, customer loyalty, innovation, and the introduction of a new model every