Cadbury’s

Cadbury’s

Departments

Inside a business there are many different functional departments all

created to help the company in its organizational methods. There are

many different departments involved with Cadbury’s, as there are in

any business all used for different functions. These are:

· Marketing and Sales

· Finance

· Administration and IT support

· Operations

· Research and Development

· Production

· Customer Services

· Human Resources

Many of these all blend in together on the area of their focus but

still all play an important part in the running of the business. The

three departments that I will be focusing on are Marketing and Sales,

Operations and Administration and IT support.

Marketing and Sales

The main things that are dealt with in the marketing and

sales departments are:

· Market Research, both primary and secondary research

· Promotion

· Advertising

· Sales

There are the four P’s of Marketing and Sales, Promotion, Price,

Product, Place.

Market Research

Primary Research

Market Research is identified as one of two, either primary research

which is studies that have not taken place before or secondary

research which is using research that has been carried out before.

Primary Research involves things such as asking people questionnaires

on their views and opinions of a particular product or sector. Many of

these have taken place before for Cadburys and I have been asked in

stores and around the Bournville site to fill out a quick

questionnaire. I browsed the Cadburys website and found an online

questionnaire referring to the site. See appendix .

Secondary Research

Secondary Research, otherwise known as desk research, is looking

through information that all ready exists. This takes place often for

Cadbury’s also as they always look through old information to discover

what the customers want and how preferences have changed throughout

the years. If information is collected from a book you must create a

bibliography and write down the name of the book and the author so

that you do not take credit for their work. See appendix .

Promotion

Promotion is making customers aware of their businesses products.

There are many ways of doing this including; showing customers how it

will meet there needs, persuading customers to buy the product, making

sure customers know where they can purchase the product and the cost

of it and of course giving information about the product. Promotion

can also occur as testing a product out before you think of purchasing

it or even lowering the prices as low as they can go to raise interest

in them. In some cases promotion can even be the one on one

explanation of the product and the support needed if problems arouse.

See appendix . Promotion is seen everywhere like billboards, bus