Business Strategy Case Study

887 Words2 Pages

What is ‘strategy’, and why is it so challenging for organisations?
Introduction
Strategy is a means of approach to facing one or many situations and having one or more goals of an individual or groups (organisations and businesses) on the path to being achieved whether successful or not (It is hoped that the goals of the business are successful when a strategic plan is implemented though). This is an essay that will discuss what strategy is for businesses or organisation, what can be achieved with strategic planning, some examples of some successful goals when strategies are used and unsuccessful goals. This will lead on to analysing why it is so challenging for organisations to have one or more strategies that lead to success in obtaining …show more content…

This website also goes on to say that there are three main types of general or generic strategies. They are long-term plans based around: The first of the three – growth of the company or organisation; Second – world domination through international branches in multiple countries (like Microsoft, Apple, and Cisco, just to name a few); and the third and last type – Retrenchment or sticking to what you are good at. Competitive strategies in a business are important as in they are designed to have better results and achievements than the rivals (Business Case Studies, 2014). Competitive strategies can have the following advantages: Better understanding of the business/ organisation; your action plan is generally stronger than it would be if a general strategy was used; there is a higher percentage rate of having success by using this category of strategy; and it is easier to communicate goals within the team that you are working with. (Schreiner, …show more content…

Well it is about clarifying the overall purpose and desirable outcomes for the organisation and the how those outcomes will be achieved as a result. Strategic planning should be implemented when there is a major change in the organisation for example if the organisation is just starting out or if a new product is being developed, tested and distributed, at the end of the financial year to get ready for the next one, and every year the action plans involving the strategic plan needs to be updated. When the implementation phase of the strategic planning is being implemented, the action plans need to be reviewed and approved by the board in the organisation in

Open Document