Business Plan for a Car Wash

1.0 BUSINESS PROFILE

1.1 Business Description

Modern people are very busy and they often neglect to clean their cars, and sometimes the limited living space also is the problem for the people who want to clean their car but they do not have space to clean their car, especially in Taiwan. Therefore, the car wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan, hand-washing cars is more popular, because the customers think using hands to wash is softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.

Kevin Car Wash (¨‘KCW) business is a newly established car washing company located in the city of Kaoshung, in the south of Taiwan. ¨‘KCW was established to cater for people who are busy and often neglect to clean their cars as well as those people who have difficulty cleaning their cars at their homes because they do not have an available area.

Taiwanese people believe that washing cars by hand is better for the cars paint because washing by hand is softer than by mechanical washing. This car washing shop will be about 100~150 squares in size and will be located on the corner of the street in the central.

1.2 Business Mission Statement

¨‘KCW is dedicated to providing its customers the ultimate car wash & care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an excellent reward.

1.3 Situation Analysis

¨‘KCW is entering their first year of operation. Kevin believes that a comprehensive marketing strategy will be key to the success of the business. ¨‘KCW offers a premium hand car washing service provided by a well-known local family. The basic market need is a premium car washing service that is far less abrasive than the traditional automatic car washes.

1.3.1 Pest Analysis

Political Factors

Economic Factors

Social Factors

Technical Factors

1.4 SWOT Analysis

The following SWOT analysis captures the key strength and weaknesses within the company, and describes the opportunities and threats facing

¨‘KCW.

1.4.1 Strengths

¡¤ Good relationships with many perspective customers in the target market.

¡¤ Strong family name recognition and equity in the community.

¡¤ Well trained employees.

1.4.2 Weaknesses

¡¤ The need...

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...le risk, and it may cause the price of petrol to getting higher; the exchange rate of currency to change. If the price of petrol gets higher and the exchange rate of currency is changed this will decrease the usage and sales of cars. Under this situation, the car washing shop will decrease the demands from the car drivers. They prefer to use the public transportation than using their own cars.

Furthermore, the environment regulation is the important issue that ¨‘KCW need to consider all the time, because if my car washing shop disobeys the rules, the shop may lose its the operation license or even be closed down by the law.

8.2 Contingency Plan

To create a contingency plan ¨‘KCW are considering the following factor and areas. Again, once ¨‘KCW has this plan will help its operation and compete with its competitor.

Difficulties and Risks

¡¤ Problems generating visibility.

¡¤ Overly aggressive and debilitating actions by competitors.

Worst Case Risks May Include

¡¤ Determining that the business cannot support itself on an ongoing basis.

¡¤ Having to liquidate equipment to cover liabilities.

REFERENCES

1. http://www.glaze.com.tw/procedure1.htm