Business Ethics Case Study: Verizon

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1. I chose Verizon because I currently use them as my service provider for my cell phone. It will be interesting for me to find out more about their history and how they run their corporation. Verizon Communications was created on June 30th, 2000 by Bell Atlantic Corporation and GTE Corporation in one of the largest mergers in U.S. business history. Now, Verizon is a global technology company that is delivering digital technology to millions of customers daily worldwide. The "Verizon" brand was launched on April 3rd, 2000 and operations as Verizon Wireless started on April 4th. In 2003, Verizon began trading on the New York Stock Exchange and trading on NASDAQ on March 10, 2010. In 2004, Verizon Communications was added to the Dow Jones Industrial Average. Verizon has shown growth through acquisitions. The larger acquisitions were MCI Inc. in 2006, Alltel Corp. in 2009 and AOL Inc, in 2015 and these have made Verizon a leader in wireless technologies. …show more content…

Ethical behavior is very important in business because there are stakeholders that have a large effect on the success of a company Iike Verizon. A lack of ethics could effect their customers, investors, creditors and employees. Verizon's customers could choose not to do business with a company that is considered unethical, which would decrease sales for Verizon. Investors could choose not to invest their money into Verizon's stock because they don't believe they are ethical and could consider that the company will have less chance to be profitable. Also, they might not want to be associated with an unethical company. Creditors would be less likely to do business with Verizon because they might not get repaid for the credit that they extended because of a potential reduction in sales. Lastly, employees might not want to work for Verizon if they consider them unethical and employee morale could be lower if their employees don't respect their

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