PepsiCo
Thirsty for a cold Mountain Dew or Pepsi? Hungry for some Ruffles potato chips? Or maybe it is breakfast time and some Quaker oatmeal is on the menu. These are just some of the items the company PepsiCo handles. PepsiCo handles a variety of items from beverages and snacks to Quaker products and breakfast cereal to Gatorade and Propel Zero water. PepsiCo has remained a highly successful organization throughout these rough economic times. PepsiCo's executive management team has done an outstanding job in managing the company through a recession and created more global expansion for the company. This paper will explain how the company is managed, what the culture is like, and how management control is handled and how that balance creates a great company like PepsiCo.
Strategy, Planning, and Operations
Strategy is the plan for how an organization will do what it's in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals (Robbins & Coulter, 2009, p.163). Strategic management is what the managers do to help with achieve the organization's strategy goals. PepsiCo has an excellent leader in their Chairman and Chief Executive Officer, Indra Nooyi. Nooyi came up with the strategy called Performance with Purpose. "Performance with Purpose encompasses PepsiCo's commitment to continue to build a portfolio of enjoyable and wholesome foods and beverages, find innovative ways to reduce the use of energy, water and packaging and provide a great workplace for our employees" ("Our Leadership", 2011, para2). "At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with...
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...June 20, 2011 from http://www.pepsico.com/Company/Our-Mission-and-Vision.html
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Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
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As we all should know, PepsiCo is one of the world’s leader in convenient food and beverages. PepsiCo shares are traded worldwide and particularly in NYSE (United States). PepsiCo is in the same line with Coca cola and Cadbury Schweppes as the dominating beverage companies. PepsiCo has successfully built a great brand name rivaling with coca cola, probably because PepsiCo unlike coca cola has its own bottling companies. With a competitive strategy based on differentiation rather than cost leadership like its fellow competitors PepsiCo invests highly in new packaging, flavors, formulas to outsmart their competition. Founded in 1919, producing a variety of sweet and grain-based snacks, carbonated and non-carbonated
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you can have a turn on the fortune wheel to win prizes such as Pepsi
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PepsiCo is one of the most recognized names in the snack and beverage industry, with brands like Frito-lay, Gatorade, Tropicana, and Quaker, however, it is best known for its flagship soft drink brand - Pepsi and its rivalry with Coca-Cola. To begin, PepsiCo first caught my Interest in the way it manages its business and markets its products. PepsiCo being a relatively young company compared to its rival Coke, has proven to be a formidable opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby eliminating their competition before they become competition.