Business Analysis: Google

Strategic Business Acumen: Achieving Google’s Mission

To organize the world's information and make it universally accessible and useful – Google

Google has been known as the primary catalyst in bringing out the innovativeness and creativity in this very dynamic Internet surge. Google opened expansive opportunities to each and every user around the world from its inception in 1998 by Sergey Brin and Larry Page (Ojala, 2003). Moreover, Google has brought anew life on various internet-related products and services. From the past, Google is coined as Internet search engine along with the renowned services such as Google Maps, Google Earth, Google Videos, Google Images, Gmail, Google News, Google Phone, Google Calendar, Google Groups, Google Translate, and Google Books. Subsequently, Google had another quantum leap from the time Google Mail was introduced in 2004 and fossilized its image in becoming as the largest email provider. In 2010, a driverless car phenomenon became a reality from the introduction of Google Car (Poczter & Jankovic, 2014). This project aimed to provide a “profound effect on energy consumption, efficiency, and traffic accidents” using the hybrid technology and innovation (Poczter & Jankovic, 2014, p. 7). The commitment, teamwork, responsiveness and flexibility to technological advancements marked the mental faculty of the renowned developers of Google. The strategic vision emanates from all of its employees where quality and productivity is the primordial movers leading to deliverable outcomes enjoyed by majority of the consumers. Along with this, the mission sheds out creativity and innovation on its products and services set the standards that contributed to the continuous growth of their success. Parnell (201...

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