Business Analysis: Ebay

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Recommended: Ebay facing its global expansion obstacles

There is no formal vision and mission statement for eBay. Based on the case, eBay have some statement on their annual report and the company came out with the following statement: Statement that was published in the company annual report could be extract that the company was fully intended to be the world’s leading in online marketplace and they are focusing to invest on their core Marketplace and their adjacent business. Since there is no clear vision statement for eBay, a proposed vision statement would be meaningful to describe the company. Global Commerce Leadership is great to be eBay vision statement as eBay well known as they offers millions of items for trade either through auction-style or fixed price. Besides that they also provide a robust platform where merchants of all sizes can compete and win. Proposed mission for eBay is to be the largest online marketplace that facilitate customer’s (1) shopping experience (2) from beginning to end, with a smart, searchable website(4), easy-to-follow instructions(7), clear and secure payment methods (5,6,8) at the same time enabling economic opportunity around the world(3) together with our associates(9). A good thought of the company goals was also stated in the proposed mission statement which comprises the 9 element as in Figure 2. The proposed mission also outlines the specific feature eBay intend to provide based on the statement taken from eBay annual report. Question 2 Measure and evaluate the external environment of Two Business Segments (Two sets of External Measures and Evaluation) of eBay Case with some tools analysis: a. Political, Economic, Social and Technological Table below are the analysis on political, economic, social and technological affec... ... middle of paper ... ...as it was related on financial states of the buyer themselves. If there is financial crisis, an expected on the revenue growth for segment will be limited. Substitute availability There is substitute availability for both segments in eBay, for marketplace, platform & services segment; customer substitute product is warehouse sale, a general merchandise stores, online classified services, an emerging online retailers and other online/offline home shopping networks. This particular segment was obviously threatened by Amazon, Google Base and, Microsoft Live Expo that was also offering a similar online services and classified ads. Payment segment has their own substitute product for example offline payment methods such as cash, cheque, money order and established credit card merchants. EBay’s payment segment also has to compete against other online payment service.

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