Business Analysis: Amazon's Kindle Fire

Amazon is number eight on Interbrand’s 2016 ranking, which is up 33% from last year to 50 billion 338 million.1 This year they plan on reaching 72.8 billion.2 Amazon is an e-commerce company offering cloud based services as well. It is an extremely customer-centric company and the largest internet based retail company in the country.3 Amazon is about innovation and bringing new technology and new ideas to their customers. With all their successes, there has been a misstep or two that has kept the company grounded. This is shown for the most part with the up and down of the stock market but overall has steadily climbed over the past year.4 Consumer confidence is a great indicator of these ups and downs. Amazon’ s corporate values have

This included using an outside marketing company to display POP (placement of product) and train employees and customers to the benefits and advantages of the Kindle Fire HDX tablet. Reviews gave it high ratings and sales were

Amazon will continue to expand in areas to get products to their customers faster, creating new products and expanding into new and global markets.10 One of those ways is developing an air hub in Ohio for their fleet of planes.11 This is part of the increase in operating expenses that makes the stock market nervous, but in the long run Amazon will be less reliant on other parcel services and adds to its already successful network of facilities that house their