Questions:
Based on the above case studies, you are required to conduct an individual research on SMEs in Malaysia by selecting any particular industries and organizations (e.g. food industries, retail, manufacturing companies). Therefore, it is essential for you to produce a report according to the given criteria:
1. Conduct organization evaluation by using any ONE(1) of appropriate analysis tools (Porter 5 Forces orPEST Analysis (Political, Economic, Social and Technology)).
Chatime seems to be blooming as the market leader in the bubble tea market of Malaysia. Instant-Chatime was recommended to maintain its market share in this competitive industry. With this, Chatime seeks to investigate and study about its main competitor which is CoolBlog. A brief profile of CoolBlog is shown and compared with Chatime company. The illustrations and tables are tailored to what Chatime should be aware of the surroundings of every potential rival in Malaysia.
The Malaysian bubble tea franchises have a few dominant players – Chatime, Ochado and Gong Cha, stated in the Star (The Star, 2012). However, other minor existing bubble tea players are Share Tea, Ding Tea, Each-A-Cup, Cup Bon, Tea-Tac-Toe, etc. All these bubble tea brands are close substitutes that share similar qualities and prices in Malaysia that consumers could choose from.
As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by over 700 trained tearistas...
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... have to be considered in this analysis as well. Recommendations for delivery services and Drive-Thru CoolBlog are suggested by the marketing team to provide convenience and availability of CoolBlog products.
CoolBlog needs to focus in their threats of substitute and threat of new entrants. This is because the products from competitors, including product differentiation, price performance of substitutes and a buyer's ability to switch to a substitute. A part from that, the threat of the entry of new competitors, such as barriers to entry brand control, government regulation, capital requirements.
3. Give suggestions on where SMEs should seek for advice on IS/IT.
References
• Stocks 200 (2010) Porter’s Five Forces [online] available from < http://news.morningstar.com/classroom2/course.asp?docId=145087&page=2&CN= >[ 4 April 2014]
Michael Porter's Five Forces analyze the external and internal environment of a company to increase the awareness of threats and structure of the industry that company competes within. Thus, the Five Forces is an ideal tool which can help companies to maintain their competitiveness with a higher profitability.
The different tastes between pouring milk into tea or tea into milk raised R.A. Fisher’s interest to design an experiment for testing the lady. Dr. David Salsburg used this famous anecdote as the book title, and elaborated the development of modern statistics by several stories. Each chapter contains one outstanding statistician and his/her contributions. Impressively, the whole book was linked by R.A. Fisher, K. Pearson, E. Pearson and J. Neyman, these exclusively distinguished statistician, which indicates their fame and masterpiece has great impact on not only statistics but also academia of science, even our daily life.
It is impossible to explore the culture of the East, of China especially, without encountering the importance of tea. China has a long tradition of tea drinking, and was responsible for acquainting the East and the West. Tea gained popularity throughout the Western world, particularly in Britain, and demand for it increased, China entered a challenging period in their history. Exploring this story shows tea as a social, economic, and political commodity, the catalyst for this conflict and change. Economically, tea led to Britain's exponential economic growth and globalization. Certainly tea was not the lone source of these disturbances, but it was an important one. These excerpts from human history are not intended to reconstruct the story of tea. However, studying tea and the dynamic ways societies have interacted with it provides insight into the rich history of a product that humankind has loved for millennia.
List specific economic, social, political, legal and technological factors that could affect the success of flavored iced teas.
The popular custom of buying tea in tea bags came about quite by accident in 1908, according to Liversidge. She attributes the accident to the method a New
Wabi tea reached its mature expression under the third of these great tea masters, Sen no Rikyu. There is a story of Rikyu, which well illustrates the ideas of cleanliness entertained by the tea-masters. Rikyu was watching his son Sho-an as he swept and watered the garden path. "Not clean enough," said Rikyu, when Sho-an had finished his task, and bade him try again. After a weary hour the son turned to Rikyu: "Father, there is nothing more to be done. The steps have been washed for the third time, the stone lanterns and the trees are well sprinkled with water, moss and lichens are shining with a fresh verdure; not a twig, not a leaf have I left on the ground." "Young fool," chided the tea master, " that is not the way a garden path should be swept." Saying this, Rikyu stepped into the garden, shook a tree and scattered over the garden gold and crimson leaves, scraps of the brocade of autumn! What Rikyu demanded was not cleanliness alone, but the beautiful and the natural also.
b) The difference between budgeted and actual costs and sales was when we kept our bubble teas in the dining hall, one of the dining hall’s staff dropped one of our bubble teas (pure green tea of medium size and it cost $6.00) down to the floor and it was broken because all the bubbles and the water were pouring out on the floor. “I went to her and asked her if she could pay for it, but she said nothing” I was so upset because I really did not expect something like this to happen to our business. Another terrible problem that happened was one of our members bought our bubble teas, but he only paid $5.00. the reason was because he did not bring enough at the time.
Johnson, G., Scholes, K., Johnson, G. and Whittington, R. 2011. Exploring strategy. Harlow: Financial Times Prentice Hall.
Threat of Substitute Product: It refers to products of different businesses or industry that can meet same customer needs. Example- the need of coffe sometime alternatively meet by the tea or soft drinks. So, tea or soft drinks companies can be threat for companies in cofee
Coffee market in Taiwan is also important. Since 1998, Starbucks enter the Taiwan coffee market, more people have adapted the habit of drinking coffee (De Pelsmacker, Driessen and Rayp, 2005). Taiwanese consumers have more opportunities to face different types of coffee options. Consumers usually have positive attitudes for ethically made products. Most of consumer would be willing to pay a higher price for fair trade coffee, but they care more about the brand, label, and taste of the coffee
Porter's five forces analysis is an industry analysis model developed by Michael E. Porter as a tool for developing business strategies to become or stay competitive in an industry or marketplace as per (Braze, 2013).
The original target market has not changed, but has expanded into the demographic of the store location. The demographics of the company has not a specific gender and varies between the age from upper 20’s to mid 35’s. The audience is predominant men and women living an urban life with a steady income. Lately the company is bringing their culture of tea closer to college campuses, believing that hitting consumer, such as students, will make them seek the product after school. The strategy of opening Argo Tea shops in urban settings facilitated and helped to expand the brand quickly and acquire customers beyond the city.
This Marketing report comprises of information regarding Coffee Bean and Tea Leaf, a renowned coffee retailer founded in the US. This report begins with an introduction of the company that discuss the origin and elements that this report focuses on, then followed by the vision, mission and values of the coffee retailer for the coming years. Then, it discusses the situational audit of the company where in it provides information about the internal analysis using the strengths and weaknesses of the company. The external analysis continues in the form of a PESTEL analysis which focuses on the factors that affect Coffee Bean and Tea Leaf course of business. A further analysis will take the form of Porter analysis that defines the competition the
The bundle tea business sector is ruled by Hindustan Lever with more than 45% piece of the overall industry took after by Tata Tea which has an expected piece of the pie of 28%. Rest of the business sector is exceptionally divided. A portion of the main national players are Goodricke, Godfrey Phillips, Duncan, and so on. Nestlé's Tasters Choice tea situated in the premium fragment has a tiny piece of the pie.
During the first month of Chatime's opening, they manage to sell out 100 cups per day. They assemble losses as high as RM10,000 when they obtain identical sales result in the following month. On the third month, Chatime retain by breaking even their loss last two month when they manage to achieve sales of 400 cups per day monthly. The following three months from then, Chatime bubble tea gain reputation from the community and their market in Malaysia ascend. Later on after they manage to open their second outlet, they achieved sales as many as to be able to sell 1,000 cups per day in a