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Critical analysis of SWOT analysis
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Globalization is one world; people from across different nations interacting and relating with each other in a way and manner that spelt speed, increase innovation, improve economy, motivate, and enrich cultural, technological, political, and social environment. An Entrepreneur is a ‘risk-taker’; He or She looks out for opportunity and uses his or her creativity and initiative to create a solution. Making a product or service that fulfill a need (gives value) at just the right time is an opportunity recognition (Robert & Barley, 2005). Competition among business organizations have been fierce – thanks to Globalization. For this reason, an entrepreneur must be daring, creative, honest, perseverance, have high need for achievement and most of all, sees failure as an opportunity to learn to do it better next time (wikibooks).
Brunt Hotels Group as a giant Entrepreneur recognizes an opportunity in France and decided to take the bull by the horn – acquire a small hotel chain. This investment added to the 60 hotels owned in the United Kingdom. Their decision after the acquisition of the hotel chain in France was to use half of the revenue to retain and rebrand the Brunt Hotels Group and the other half would be sold to maintain and support the strategic objectives of growth. The small hotel chain has lots of facilities to attract customers; they are clean and at competitive price. They are also situated at Downtown where easy access to mass transit bus is available. Brunt Hotels Group has a five-year plan which is to own 150 hotels and a 10-year plan; to own 300 hotels. To this, they decided to recruit home country managers to oversee the business activities of the small hotel chain just acquired in France. However, the Hotel...
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In conclusion, in achieving the goals and objectives of acquiring the small hotel chain in France, Brunt Hotels Group have lots to accomplish in the midst of threat, opportunities, weaknesses and strength (SWOT), hence the hotel must look out and identify the threat and opportunities that lie in the France market and at the same time maximize their strengths and work upon their weaknesses to conquer.
References
Robert, M. & Barley, L. 2005. Four VCs on Evaluating Opportunities. Available online ot www.hbswk.hbs.edu/item/4780.html
Wikibooks. Getting Started as an Entrepreneur. Available online at www.wikibooks.org/wiki/ Getting_Started_ as_ an_ Entrepreneur
Karla Ilarde. 2012. Key Elements of A Unique Brand. Retrieved from http://kimarketingintl.com/elements-of-a-unique-brand/
Robson, F. 2008. International HRM Case Study: The Brunt Hotels Group.
Moreover there is a strategy involved, in which is stated where Marriott has to focus on (those focus points are listed in picture 1.2).
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Marriott is one of the most renowned hotels in the world with more than 3,800 properties across 72 countries and territories. However, the chain of hotels did not just appear overnight. What started off as a root-beer stand by J.W. Marriott, evolved into a chain of restaurants. Later on, Bill Marriott, son of J.W. Marriott, managed to expand the family’s business from a chain of restaurants to a chain of hotels in a period of over 50 years. Bill Marriott has achieved great success by expanding the Marriott portfolio which now comprises of 16 different hotel brands which include Ritz Carlton, Renaissance, Springhill Suites, Gaylord Hotels and many more (Jr, 2013).
Some of the problems plaguing the Portman Hotel in its inception include a lack of harmony among the workers, a lack of effort by some of the personal valets, and a lack of discipline on the part of management. The following case study uses various theories to explain these issues.
The Westwood Suites Management Group has a significant expertise in assuming the full implementation of a hotel investment from the beginning. Our services cover the entire process, from project conception to its opening. We provide detailed analysis and recommendations concerning the basic concept of the project, the market positioning of the project, the selection of equipment suppliers, as well as the day to day operating of the hotel. We connect the capital investment with the development of objectives and the operational realities. We ensure that the architectural vision is compatible with the original concept, is consistent with the budget and covers its operating needs and objectives, including the operating costs of the market positioning and pricing. Our mission at Westwood is to provide our guests, whether for business or for pleasure, places to come where they will be treated like royalty without the expensive
Sturgon, M., Corgel, J., & Verma, R. (2011). The cornell school of hotel administration on hospitality: Cutting edge thinking and practice. (1st ed., ch.15). Wiley, John & Sons, Incorporated.
There should be cleared.environment to servive in this competitive era.they has to evaluate new strategy for targeting their goals and tactics.inventory control ,service for special customers and all other activitives which takes part in each day within the hospitality or tourism operation.in hotel industry there should be something new on each day as compare to others which help to cater
The most important planning tool at Candlewood Suites is the “SWOT Analysis”, along with a constant updatable “Market Analysis”, which was a team effort between the general manager and the director of sales. In the hotel business it is at all times essential to know the strength of the product you are...
The type of investigation pursued will be an ethnographic qualitative research, in order to disclose share attitudes, principles, norms practice and values of the Hospitality industry using the Berkeley hotel as case study. A particular emphasis will be given on observing organisation’s culture and relationships throughout in-depth interviews such as: individuals’ backgrounds, interaction, conditions and policies. Following this, mini surveys questionnaires conducted inside the hotel will confirm the validity of the results. This will give also the opportunity to the author to conduct further analysis in relation to effective communication inside the hotel and its relation to the customers.
Globalization- If the business becomes global, managers need to have a global perspective and the experience that is needed. They will also need to know how the business can operate in different cultures and regions in order to provide helpful input as the company expan...
lobal hospitality and tourism industry has experienced major developments in recent decades and is a major contributor to the global economy in terms of GDP and employment. Most countries depend on this sector for revenue generated from a myriad of activities associated with it including accommodation, hotels and restaurants services as well as travel services. This paper deeply analyses the business management issues that arise in the operational, human resource, financial, and product and markets contexts. The contribution of issues such as technology, globalization and sustainability on each will also be explored.
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
Brunt Hotel looking to open a new branch in France and they hired consultants to help them with procedures that they must take to do this step. Brunt hotel have over 60 branches around the world with a potential to open a small headquarter one in France. As they aim to do so, they sent some of their managers over there and hired some others to accomplish this and to do restructuring looking ahead to create a formula to correct advisement over 6 different areas on how to proceed.
Entrepreneurs exist due to consumers wanting something new and relevant, which will also make an impact in the market place. Entrepreneurship is about individuals recognizing a need for a commercial application and being able to innovate their ideas to meet the needs of the consumer (Baron & Shane, 2008). On average, there are over 1400 billionaires in the world, and of those 960 are entrepreneurs who were successful, while the rest were fortunate to inherit their wealth (Vital, 2013). If we focus on the 960 and how they made their fortune we find out they became billionaires from either a single or multiple business ventures. The majority of the 960, which equates to 830, owned more than one business, and remaining 130 managed only one company. Therefore, the most top earning entrepreneurs in the world are most likely to be serial entrepreneurs, and being very successful innovating ideas that consumers like (Vital, 2013). Entrepreneurship is essential for the global economy and the success of future growth in small and large business as they exploit the need for new services and products. The growth within entrepreneurship will also drive employment growth and hopefully stabilize the global economy by increasing wealth in the middle class.
Well, the future of their business implicates taking risks and timing. Customers want satisfaction with services and products the resort can offer. Customer service excellence leads to customer gratification that leads to loyal customers and higher profits of the Resorts. The success of the resort owners in the region has a good comprehension on the regulations governing the hospitality sector of the economy; that includes an understanding of the tax structure. Another factor is empowering leadership in the business segment a strategy by the management of the resort to give their employees the means to make decisions in the workplace without being supervised (Sturgess,