Brierty Ltd: Case Study

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The Board currently has consist five members which comprising four Non-executive directors, and one Managing Director. Directors always bring wide range of business, industry, regulatory and financial experience relevant to the direction of the company. Dalton Gooding served as chairman in Brierty Limited. He also one of the non-executive Director in Brierty Limited. He has completed a degree which is Bachelor of Business at Curtin University. Dalton was elected to the Council in 1999 and was appointed to the Board of RAC Holdings Pty Ltd in 2000, RAC Insurance Pty Ltd in 2001 and St lves in 2007. He also one of the member of the Remuneration Committee for RAC Holdings Pty Ltd, the Due Diligence Committee for RAC Finance Ltd and Chairman of …show more content…

He has more than 25 years experience as a commercial lawyer in the mining and energy sectors. In a private legal practice, he has advised resources companies on a broad range of corporate and commercial matters. Richard O’Shannassy is a member of the Law Society of WA (Inc) and the Australian Mining and Petroleum Law Association Inc. He has served a number of years on mining industry committees. He is a non-executive Director in Brierty and also as a Non-executive Director of Minemakers …show more content…

The SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT analysis of Brierty Limited can provide a competitive advantage (SWOTanalysis, n.d.). Strengths Strengths of Brierty Limited includes existing distribution and sales networks. Barriers of market entry also one of the strength in Brierty Limited. Brierty Limited is a big company and strengths of this company also provided monetary assistance. One of the strength of Brierty Limited is reduced labor costs, because using technology to complete projects can save a lot of cost. Weaknesses Brierty Limited need to compete with other market so competitive market become one of the weaknesses. The economy in a country is not stable so future cost structure become a weakness to the Brierty Limited. Opportunities Create a new markets can be an opportunity to the company. It may increase the profit of the company. Growth rate and profitability is another opportunity to the Brierty Limited. Positive growth rate can affect the economy of the company. The opportunity of Brierty Limited also included global market. Good reputation may give a company good

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