Brand Revitalization Case Study

Brand Revitalization

The Brand Revitalization is the marketing strategy adopted when the product come the development stage of product life cycle, and profits have fall drastically. By the way, at present, there are many brands in the world. Each brand must be driven its product to attention of consumer and sales improved. Moreover, it has an own marketing strategy in producing a great creativity and innovating new products to the own brand and satisfaction in the consumer 's mind. The main objective of this report studies a comparison of marketing strategy between KFC and Coca-Cola. It shows how these brands would take the potential strategy to strengthen and make own brand to be more attractive from the customers. So, take a look what strategy 's KFC and Coca-Cola will be used to revitalize their brand.

KFC face a problem& Brand Revitalization

A fresh business strategy of KFC involved refocusing its marking efforts in the UK. After KFC have restore strategy aspects of marketing before the KFC brand from sharp decline to category beating growth (Marketing 2010, p.1). In particular, KFC restore strategy about "healthy" replace stress the great product "taste". Which

KEF is brand revitalization as well as Coca-Cola is brand revitalization. KEC and Coca-Cola are the same a popular around the world. The restore strategy of both brand KFC open new fast food, but Coca-Cola opens new campaign. KFC is fast food in other hand Coca-Cola is a soft drink. To sum up, from the above study, we can know that each brand before they success until the Present. Which they ever have experienced about problems and have to change marketing strategy for increase sales and produced a great creativity to the consumers. When compared the marketing strategy between KFC and Coca-Cola. Which its can conclude that, both brand have similar marketing strategies which led to successful brand