Boost Juice Mission Statement

The good the boost juice provides is a healthy juice and
smoothie. Providing a healthy drink when on the rush.
Boost juice was also one of the first fast food companies
that provided healthy drinks for the consumers buying food
and drinks.
VISION/MISSION STATEMENT:
When Janine Allis was starting her company, her vision was to put a heathy fast food company on the market by doing retailing differently as she was inspired by the trip to America. (Vibe, nd) When Janine Allis was creating this business she was also going through a lot of stress at the time with a baby on the way showing that this mission is what she really wanted. (Redrup, 2013)
SHORT TERM OBJECTIVES:
Janine’s main short term goals were to open her first shop in Adelaide. When

she was opening this shop she was on maternity leave. (Vibe, nd) Another short term goal was to try to make healthy living both tasty and fun.
LONG TERM OBJECTIVES:
Her Long Term objectives were to open more shops globally and to have a larger market, rather than very few people buying her products, and also to have more stores in the domestic area. (Vibe, nd)

The target market for Boost Juice is people who want a healthy refreshing drink. This good appeals to them because there is no artificial colours or flavours. Boost Juices main age group that they are selling the product to is 15-35 year olds. (Chung, 2017)

Three characteristics of my chosen entrepreneur:
1. Determination
2. Resourcefulness

Research questions based on information (What, When, How questions needed here)
Was Janine Allis determined to succeed?
Yes Janine Allis was determined to succeed, with when she was first starting out the business she would work 100 hour weeks. (Redrup, 2013) Seeing that this what she has done for her business it is now obvious that she was determined to succeed.
Did Janine Allis find ways to overcome difficulties?
Janine Allis was resourcefulness when all the new blenders did not work in her first store and then she had to go to Myers to buy domestic blenders but she has now said it got her through the day and that’s all that matters. (Waters, 2017) Seeing that Janine had to do this the first day of her new shop shows that she is resourcefulness.