Body Image Portrayed by the Media

Through the use of imagery, the display of life-styles, and the reinforcement of values, advertisements are communicators of culturally defined concepts such as success, worth, love, sexuality, popularity, and normalcy. Of particular concern over the past two decades has been excessive use of sexual stereotypes, especially of women. Women are directly affected by this advertising, beyond the mere desire to purchase the product or service described. The influence of the media on people is tremendous, and the effect of advertisements that direct images of beauty, and the perfect slim figure have a harmful effect on a great deal of the world's population, especially women. The media has portrayed the “perfect body image” so successfully, that women’s self-image, self-esteem and even their health is affected. Looking at the media, it’s almost impossible to ignore the many images of thin, beautiful women. In many women’s magazines, nearly every other page is covered with an advertisement that displays a person with the “ideal body”, a slim figure, a happy face, and trendy or chic clothes. Most of the advertisements in magazines try to present models as realistic representations for consumers, particularly women, to compare themselves. Not only do magazines try to portray the “perfect image,” but also television advertisements try to achieve this representation of the perfect body. Television broadcasts events and shows like “Miss America,” and “Baywatch” that represent unrealistic body types for ordinary women. To accomplish the goal of looking like the models being displayed all over the media, women think they need to diet. If it was dieting just for the fact of making women feel better, it would be all right, but the purpose of most people is different. When women compare themselves to models and pictures of people in advertisements, they believe the only way they will get noticed is if they also appear the in the same image of the models. To achieve this goal, they begin to starve themselves. They start to believe that by eating anything at all they will get fat and the most important thing to them is not to be fat. It becomes a compulsion to become thin and some women will do anything to get there. Women need to realize that what the media displays as the “perfect body” and what really is the healthy body are two different things. Even if a woman does get d...

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...haracters in the show are the “fat ugly guy and fat ugly lady” who live across the street and are objects of constant ridicule. The same can be said for virtually all mainstream shows on television. It is a continual barrage of beautiful people that are exposed to viewers. Unfortunately, it is becoming accepted that society should indeed look like television actors. There is essentially no one in this medium saying that it is okay to be oneself, to look how women want to look and feel good at the same time. What society must do is tell the beauty industry, tell the magazines, and tell Hollywood that what they are doing is not acceptable. The image they portray is unrealistic, unhealthy, and irresponsible. However, it is unlikely that the beauty industry will loosen its grip on the minds of women and try so hard to make them think they are ugly. That would of course hurt sales and cause them to make only millions instead of billions of dollars. It is also improbable that Hollywood will break perhaps its only rule, because that too would disrupt the bottom line. So, for the time being anyway, we are a society being told how to look, and trying to live up to an impossible standard.