Biscuits Case Study

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6.0 Evaluation of Outcomes
As we discussed Munchee is the marketing leader for biscuits in domestic market as well as they are maintaining around 10% annual sale growth in past 10 years. Munchee is also exporting their products to over 45 countries at the movement and they are planning to expand their exports to several new countries also. Even though Munchee demonstrate the qualities of getting stronger in the market it is necessary to evaluate the future trends and the environmental influence towards their industry to maintain their growth of the market.
Since Munchee is popular for innovation of new product to the biscuit industry they should guide their researches according to the market trends and customer necessities. For identify the trends and necessities, they should sensitive enough to market and their customers. They should always keep watching about competitor behaviors as well as the customer behaviors.
The herbal biscuit which we discussed is a good research point since it is an untouched market segment as well as it can increase the usage of existing customers also. From product like that Munchee can target at least 3% of sales growth since the segmentation size is about 10% of total population. When consider about premium biscuits it should be a long term plan since it takes time to establish the image in the market. In the beginning of the sales of premium biscuits will be a very little percentage when comparing to the other products, but Munchee should target to make profit from it by keeping higher profit margin. Munchee should understand that it won’t become a rising star but it will help to create more rising stars by increasing the reputation of Munchee brand. The consideration about a chain of direct sales...

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... What is your prospect of buying preferred biscuits in comparison to new brand?
a) High [ ] b) Neutral [ ]
c) Law [ ] d) Very Low [ ]

17) Do you think the brand reputation of preferred biscuits is enough than others?
a) Excellent [ ] b) Good [ ]
c) Average [ ] d) Poor [ ]

18) Do you ever experience the sales promotion of preferred brand?
a) Yes [ ] b) No [ ]

19) What are the suggestions you like to give about preferred brand?
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