The competitive nature of the current higher education environment paired with the constant evolution and turbulence has forced institutions to look to new ways to deliver value to satisfy the buyer’s needs. With over 4,600 degree granting colleges and universities in the United States alone, the domestic and global competition level rival or surpass most other markets. Regardless of industry, failure to perform activities differently than your competition will result in a collapse. The ability to deliver unique, differentiated value is essential to surviving in competitive markets. As competition grows, higher education decision makers are forced to fit a niche market, market to a universal market while still using value differentiation methods or look to different revenue sources to maintain sustainability.
Colleges and universities provide both residential and online facilities for groups of selected students while community colleges provide inventive approaches to provide an education to the underprepared or underprivileged populations. Institutions of higher education both domestically and abroad have three universal key missions including research, teaching and service. Institutions that emphasize research have yielded unparalleled advancements in every field including science, medicine, engineering, etc. which have both served the greater good and brought global acclaim and praise to individual institutions. These monumental breakthroughs have been the mortar laying the foundation for research-centered institutions around the world with research being one of the fundamental values and purposes of higher education. While many distinguished four-year institutions have centered their focus on research, others have emphasize...
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... country. Both have maintained academic integrity while also providing an unparalleled integrated educational experience. The retention rate for first year students at TCNJ is among the highest in the country at 94%, well above the 82.1% average in New Jersey schools. Penn State boasts a retention rate of 91%, again exceeding the state average of 80.8%. This retention rate is a direct measure of the satisfaction of students needs and is an accurate representation of institutional success. Institutional effectiveness can also be measured in the percentage of graduates offered full time employment within 6 months. The College of New Jersey’s employment rate of 94% is among the highest in the country and is a distinctive value source for prospective students. Penn State features an 83% graduation rate, which while lower than TCNJ is still above the national average.
To begin with, there are valid points made. For starters universities need to stop considering themselves as businesses and stop putting business first, and
College is marketed towards students as an essential part of building a successful future. The United States “sells college” to those who are willing to buy into the business (Lee 671). With the massive amounts of student debts acquired every year, and the rising costs of
What stands out about American universities today? Is it the academic opportunities offered to students, experienced faculty, or strong sense of community? Or...perhaps they have lost their focus. It is not uncommon for universities to focus their efforts and budgets elsewhere; by building state of the art gyms, for example, remodeling luxury dorms, grooming campuses, or creating more management positions. College students and professors alike are subject to the nationally occurring changes in higher level education. Colleges are becoming commercialized and tuition is rising, but is the quality of education improving? In “Why We Should Fear University, Inc.”, Fredrik DeBoer is able to provide a personal take on the issue of corporate domination
The article, The Value of Higher Education Made Literal by scholar Stanley Fish focuses on sharing his opinion of higher education and what it has become in recent years. Mr. Fish’s argument is essentially over the “logic of privatization” where students are pictured as “investors” or “consumers” in courses of study that maximize successful employment outcomes. He also believes arts, humanities, and social sciences are overlooked while study courses in science, technology, and clinical medicine are prioritized. Fish also strongly believes the value of higher education has changed due to the desires of students over time, desires of becoming extremely financially secure enough to buy more than needed to justify years of money and hard work applied when in school.
In recent years, under the combined force of technological innovation and market operation, our society has made remarkable progress in improving the quality of education. Universities as the major institutions of higher education are inevitably impacted by the social advancement. In his essay, “On the Uses of a Liberal Education,” Mark Edmundson argues that “university culture, like American culture writ large, is, to put it crudely, ever more devoted to consumption and entertainment, to the using and using up of goods and images” (44). He claims that college education gradually loses its traditional culture under the influence of social changes. Yet university as a significant element in society cannot be viewed separately from that society. A process of dynamic reallocation in which educational resources are redistributed towards
The right and privilege to higher education in today’s society teeters like the scales of justice. In reading Andrew Delbanco’s, “College: What It Was, Is, and Should Be, it is apparent that Delbanco believes that the main role of college is to accommodate that needs of all students in providing opportunities to discover individual passions and dreams while furthering and enhancing the economic strength of the nation. Additionally, Delbanco also views college as more than just a time to prepare for a job in the future but a way in which students and young adults can prepare for their future lives so they are meaningful and purposeful. Even more important is the role that college will play in helping and guiding students to learn how to accept alternate point of views and the importance that differing views play in a democratic society. With that said, the issue is not the importance that higher education plays in society, but exactly who should pay the costly price tag of higher education is a raging debate in all social classes, cultures, socioeconomic groups and races.
Louis Menand, a professor of English and American literature at Harvard University presented three different theories for higher education in an article for The New Yorker named, Live and Learn: Why We Have College. Menand (2011) claims that the reasons for college are meritocratic, democratic, and vocational. These theories are great models for the purpose of higher education in our culture, at different points in our history. As a nation, there are definite intentions behind the way that instruction is conducted in our colleges and universities. The techniques adopted by institutions of higher education are no mistake and they are designed to serve a purpose. These methods evolve with time and shape the way that generations think and reason. In our generation, the purpose of higher education in our culture is to sustain the nation atop of the worldwide economy.
The advertisements are everywhere -- on local television stations it is Everest Institute, or Brown Mackie College. On South Florida highway billboards, it is the University of Phoenix. All are selling a quick, convenient college education, and the dream of a better life. In this economy, people are buying, and in the process the schools -- built to make a profit -- are thriving. What is less clear, though, is how much students actually benefit. For-profit colleges, many with night classes and entire degree programs available online, are built to fit seamlessly into the busy life of a working adult.
How imperative is it that one pursues a traditional college experience? Although it might appear that Charles Murray and Liz Addison are in agreement that the traditional college experience is not necessary for everyone, Addison provides a more convincing argument that higher education is necessary in some form. This is seen through Addison’s arguments that college is essential to growing up, that education is proportional to the life one lives, and that community college reinvents the traditional college experience. Not only does Addison have her own opinions about college, but Murray does as well.
When the General Court of the Massachusetts Bay Colony founded the first college in America, Harvard, in 1636, it marked the beginning of college as the backbone to the American Dream (“About Harvard” ). Around the world, America is coveted for the “American Dream” in which someone can go from deep poverty, to unbelievable wealth, all by getting an education which allows a person to obtain any job and reach any economic level. The article “Peter Thiel Thinks You should skip college, and He’ll Even Pay For Your Trouble; The famous disrupted says overpriced universities hold back innovation, and what's to rewrite education to his liking” by Tom Clynes argues people should not attend college because it is a hindrance to innovation, while the article
There was a time in America where college was based solely on merit, higher education and pursuing the American Dream to obtain a career and gain social status to be successful in society. According to the Economist newspaper, rising fees and increase of student debt, shared with dwindling financial and educational returns, are undermining at least the perception that university is a good investment. Now due to high cost of an average good university, students are leaving college owing back over $100,000 and are not getting the job of their original dreams.
Throughout the years, America has always debated whether education is needed- if it helps people succeed or not. The argument in the past was always over high school education, which is now mandatory. That decision has helped the US rise economically and industrially. Today, the US is in the middle of the same debate- this time, over college. Some, like David Leonhardt, a columnist for the business section of The New York Times, think a college education creates success in any job. Others, such as Christopher Beha, an author and assistant editor of Harper’s Magazine, believe that some college “education” (like that of for-profit schools) is a waste of time, and can even be harmful to students. Each stance on this argument has truth to it, and there is no simple answer to this rising issue in an ever changing nation full of unique people. Any final decision would affect the United States in all factions- especially economically and socially. However, despite the many arguments against college, there is overwhelming proof that college is good for all students, academically or not.
Although a college education grows more and more expensive every year. People begin to question whether college is a good idea to invest in or not. “As college costs continue to rise, students and their families are looking more carefully at what they are getting for their money. Increasingly, they are finding that the college experience falls short of their expectations”(Cooper. H Mary). Many people believe that the cost of a college degree has outstripped the value of a degree.Studies show that a college degree will increase your earning power. A lot of people say that a college degree now is worth what a high school diploma was wor...
Today, more jobs require more than a high school diploma. In order to get a good paying job, a college degree is required. More people are attending college in order to get better paying jobs, but is going to college worth a good job with rising tuitions across the nation? According to College Board, from 2002-2003 to 2012-2013, the average tuition and fees for a private institution rose about an average of 2.4% every year. As tuition prices increases every year, it affects millions of college students. It affects college students who have to use government aid to assist paying for college.
The cost of college is on a constant up rise. Unfortunately, there's no perfect formula for figuring out how much money college will cost. The costs for things like tuition and books change every semester and depend on the college or university that you select(Texas Guaranteed Student Loan Corporation, 2014). The cost differs for students who decide to attend an out of state college versus in state, as well as the students who attend private colleges over universities and for those who commute instead of living on campus. The main question posed is if secondary education is worth the cost colleges ask? In the sense of self-satisfaction, job opportunities and overall growth secondary education is worth its asking price. Opening doors beyond our vast imaginations college leads to bigger and better things. Although college tuition will always be at a constant up rise all should strive for higher education but acquiring a secondary education.