Bee-Utiful Cultivation Plant Case Study

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The prices of the plants is $1.00 per flower or vegetable plant and $1.25 for a heirloom plant. These numbers are based off a survey Rita created, asking a selected few how much they would pay for these plants. Based off this information, and the cost of supplies, Rita was able to determined a price. This price is lower than local or all natural competition, but it is not lower than large department or hardware stores. Despite this, Rita feels that price is not a huge factor in this industry. Naturally, a customer would rather pay extra for a plant that was healthy and large vs. a small, dry, and wilted plant. She believes that because of this, she still has an advantage over the competition.

Bee-utiful Gardens plants will be grown in an

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