Bcbg Swot Analysis

1220 Words3 Pages
bulb-icon

Recommended: Fashion industry analysis

BCBGMAXAZRIA

The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal styles. He carries everything from chic dresses to casual pants and tops. The ever growing and prosperous BCBG line is expected to be around for many years to come.

BCBG provides most of its sales revenue through "bricks and mortar" stores, which means they have a physical presence. For the most part they generate their business through their own retail stores, as well as wholesaling to Macy's, Bloomingdale's and Saks. But they also do a lot of their business online. They offer their own BCBG websites as well as selling on the Macy's, Bloomingdale's and Saks websites. They also sell to specialty boutiques online such as Edressme.com. BCBG has hit the stores and the Internet to generate their profit. The organization makes out very well from both aspects and they have Account Executives that monitor both the buying from online and the physical stores that they have for each region of the country. Management is also broken down into the departments and lines that are being sold, and each takes on both the online part and the physical stores responsibilities. They offer almost the same merchandise online as they have in the stores and generally the pricing is the same. But online stores sometimes offer more discounts. The pricing strategy used by B...

... middle of paper ...

...nada and China. They are able to find already existing stores in these countries that the brand BCBG can fit in with and be sold at. Since their customer base is so wide, I think that they will be able to do this effortlessly.

The fashion industry is booming right now. Everyone is always looking for the next big thing. Styles are constantly changing, and designers are branching off into different aspects of the industry and maximizing their profits. Fashion will always be around. And the classic brands will be here forever. There is a lot of money to make in this business, but at the same time it is cut throat. One minute you may have a job and the next you are fired. BCBG has been around a long time, and they are here to stay.

Works Cited Page

1. BCBG.com

2. Google.com

3. Mahalo.com/BCBG

4. Style.com

5. Nymag.com/fashionshows

6. Wikipedia.com

Show More
Related

  • Coastal Medical Center Swot Analysis Paper

    1586 Words  | 4 Pages

    Background Information In implementing a strategic plan for Coastal Medical Center, our consulting team has conducted many analyses and formed numerous strategies in order for Coastal Medical Center to be successful. Such assessments include an internal analysis, external analysis, gap analysis, and SWOT analysis. In conducting these analyses, our consulting team was able to better understand the internal environment, external environment, where the organization currently stands in terms of performance, and the major strengths, weaknesses, opportunities and threats that oppose the Coastal Medical Center. From our inquiry, we will be able to establish a strategic plan that best fits the organization’s needs.

    Read More

  • Sodastream Executive Summary

    676 Words  | 2 Pages

    China, there would be a multitude of early adopters interested in checking out the product online

    Read More

  • Swot Analysis Target: SWOT Analysis Of Target

    801 Words  | 2 Pages

    According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).

    Read More

  • Swot Analysis Grady

    522 Words  | 2 Pages

    Grady improves the health of the community by providing quality, comprehensive healthcare in a compassionate, culturally competent, ethical and fiscally responsible manner. Grady maintains its commitment to the underserved of Fulton and DeKalb counties, while also providing care for residents of metro Atlanta and Georgia. Grady leads through its clinical excellence, innovative research and progressive medical education and training.

    Read More

  • Baltimore Swot Analysis

    319 Words  | 1 Pages

    In the past decade, there have been considerable amounts of development throughout Baltimore, while poor communities still look untouched. Some economic strengths in Baltimore City are the health care facilities that are readily available throughout Baltimore. These healthcare facilities are affiliated with major universities that continue to drive Baltimore's economy and in some way drain Baltimore's economy. A weakness is that there are so many poor, unemployed citizens living in Baltimore. As taxes have been increasing, the cost of living is extremely high in Baltimore, causing it to be a very unaffordable place to live. “A worker in Baltimore City needs to make $24.06 per hour in order to afford the fair market rent and utilities of a two

    Read More

  • Swot Analysis Ernest Jones

    716 Words  | 2 Pages

    Where Can I Buy Stainless Steel Earrings EarnestJones Earnest Jones is one of the oldest jewellery seller in London. Started in 1949 from a store in London's Oxford Street, Earnest Jones is now one of the highly reputable brands with more than 180 jewellery stores accross London's west end. Ernest Jones is known as the diamond and watch specialist in UK. Other than stainless steel earrings, Ernest Jones also sell engagement rings, eternity rings, earrings, necklaces and so much more.

    Read More

  • Bed Bath and Beyond's Business Risk

    838 Words  | 2 Pages

    Bed Bath & Beyond Inc. is a nationwide chain of 575 retail stores selling domestics merchandise (bed linens, bath items, and kitchen textiles) and home furnishings (kitchen and tabletop items, small appliances, and basic house wares). In 2003 Bed Bath and Beyond reported annual revenues (gross profit) of approximately $1.8 billion, net income of $339 million and net sales of $4.5 billion, representing 22% growth in revenue and 32% growth in income as compared to the previous year. In addition to the 575 Bed Bath and Beyond stores, BBBY also owns 30 Harmon Stores, a discount health, and beauty aid retailer, and 24 Christmas Tree Shops, a retailer of home décor, giftware, and seasonal merchandise. Results of operations for both the Harmon Stores and the Christmas Tree Shops are included in the companies consolidated results of operations and have been since the date of acquisition.

    Read More

  • SWOT Analysis Of UMHB

    708 Words  | 2 Pages

    UMHB’s vision statement is, “UMHB will be the university of choice for Christian higher education in the Southwest” (UMHB, 2016). In this essay I will do a SWOT analysis of UMHB to see if the university is working towards its vision. I will identify UMHB’s strengths, weaknesses, opportunities, and threats.

    Read More

  • Swot Analysis In Healthcare

    704 Words  | 2 Pages

    What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.

    Read More

  • Marketing: Burberry Target Audience

    944 Words  | 2 Pages

    The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...

    Read More

  • SWOT Analysis

    576 Words  | 2 Pages

    test whatever it's a bad effect or not. So when it used on humans, we

    Read More

  • H&M- Henes & Mauritz

    944 Words  | 2 Pages

    Around the world they have 3,100 stores. Most of the stores are in Germany, United Kingdom, United States, France, Spain, and Sweden. The stores are in every continent.

    Read More

  • Best Buy in China

    1258 Words  | 3 Pages

    Best Buy has a unique perspective on their business and technology because they pride themselves in educating customers. As Spenner and Freeman (2012) mentions, customers want simplicity and need to be able to make informed decisions. By educating customers about the products and teaching them how to use it, Best Buy could actually increase the chances of the customer buying the product because they are confident in it and Best Buy. This is how Best Buy practices business now. Building on this is the fact that employees are paid hourly instead of based on commission so the employees don’t have to make hard sales, which can be a negative for many customers. Centricity, Best Buy’s tailoring of their stores for targeted customers, is a great concept as well (Chandrasekhar, 2009). It allows the biggest profit generating customers to feel comfortable and encourages spending through a more relaxed environment.

    Read More

  • SWOT Analysis

    1675 Words  | 4 Pages

    The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.

    Read More

  • Marketing Assignment: Charles & Keith Footwear

    1061 Words  | 3 Pages

    From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).

    Read More

More about Bcbg Swot Analysis

Open Document