Banana Production

4209 Words9 Pages

Banana Production

1. BANANAS: THE PRODUCTION CHAIN

In 1996 world production of the most important fruits was around 400 million tons. Bananas compete with grapes for second place behind citrus, both accounting for 13-14% of total world fresh fruit production. Banana production has been increasing by around 3% per year over the last decade.

Bananas are grown in all tropical regions and are one of the oldest known fruits. Because they are used as a staple food, they are of importance for domestic consumption, growing quickly and being harvested the whole year round. Since the introduction of the cultivated banana onto the US market 100 years ago, banana trade has increased rapidly. Currently, about 20% of total production is entering world trade.

World trade is dominated by three companies, Dole Foods, Chiquita Brands and Fresh Del Monte Produce, with over 100 years’ presence in banana plantation production in Central America and Colombia, and together controlling 65% of world exports. They are followed by the Ecuatorian company Noboa, which controls another 10%, and the European company Fyffes, which controls some 6-7%.

With the integration towards a single European market, the traditionally different supply sources of European and US companies led to a very complex European trade regime which has been attacked ever since it became effective in July 1993. In the past 5 years, it has dramatically influenced developments within the sector.

Table 1:

1996: 57m. tonnes, annual increase 3%

4 major producers 45% world production:

India, Brazil, Ecuador, Indonesia

Cultivation: Plantations (export);

independent growers (domestic/export)

Main companies with plantations:

Chiquita Brands, Dole Food , Fresh Del Monte Produce PRODUCTION

1996: 79% of total production:

Asia (94%); Africa (95%);

Central America (45%); South America (70%)

In main export countries only 20-25% DOMESTIC MARKET

1996: 11,5m. tonnes / export value $4bn.

Major exporters:

Latin-America: Ecuador, Costa Rica, Colombia

Asia: Philippines

ACP: Windward Islands, Ivory Coast, Cameroon

Main traders:

Dole, Chiquita, Del Monte, Noboa, Fyffes EXPORT

A strict system is needed to guarantee the quality of bananas on the market, leading to vertical integration

All major companies have their own reefer vessels

Main ports USA: Gulport, Wilmington. Philadelphia

Europe: Antwerp, Hamburg Livorno, Dover

Company owned or national agents

Distribution increasingly in direct partnerships with retail chains PACKHOUSES

EXPORT HARBOUR

TRANSPORT

IMPORT HARBOUR

RIPENING

DISTRIBUTION

RETAILCHAINS

Major importers 1996:

EU15 (30%), USA (30%), Eastern Europe (12%), Japan (8%) CONSUMPTION

2. BANANA PRODUCTION

FAO estimates for banana production for 1996/97 indicate a production increase to around 57m. tonnes, up from 45m. in 1989 and around 38m. at the beginning of that decade.

Six main producer countries (India, Brazil, Indonesia, Ecuador, Philippines, and China) account for 57% of total world production.

Open Document