Background of the Body Shop Global Mission

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1.1 The Body Shop Background

This company is founded by Dame Anita Roddick. She is a Human Rights Activist. The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop are part of the L'Oréal family.

Every one of the products is known as animal cruelty free and vegetarian. In fact they were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for Against Animal Testing policy. Dame Anita Roddick believes that the business should not just be about money but it should also be about public good, not private greed.

The Body Shop believes in fair trade to such an extent, that over 20 years ago it set up their own fair trade program, called Community Fair Trade. This degree of dedication to trading fairly is uncommon in the cosmetics industry. Most of the products contain Community Trade ingredients.

The Body Shop is a leader in promoting greater corporate transparency, and they have been a force for positive social and environmental change through the campaigns around the five core Values: Support Community Fair Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.

Besides that, they also have their own charity that is The Body Shop Foundation which aimed to give financial support to pioneering, frontline organizations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

1.2. Vision and Mission of The Body Shop

Vision
The vision of The Body Shop is to ensure the operation was regarding feeling good by doi...

... middle of paper ...

...nal main business is not excluded.

1.5. The Body Shop main products and services

The body shop is focus on cosmetic industry, besides it has always been Against Animal Testing, and all of its products are 100% cruelty free and 100% vegetarian. The products are not only focused on women but also men. The Body Shop carries a wide range of products for the body, face, hair and home. Various products manufactured by The Body Shop, which is fragrance, skin care, bath and body products, make-up, hairs products and so on.

The Body Shop claims its products are "inspired by nature" and they feature ingredients such as marula oil and sesame seed oil sourced through the Community Fair Trade program. They source some of the finest raw ingredients from the four corners of the globe. The Body Shop expands their market through franchise all over the world including Malaysia.

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