B2C And B2b Case Study

Difference in the concept of B2C and B2B buying behaviour:

Business to business or B to B (B2B) different from business to consumer (B2C) in many ways:

Business-to-consumer (B2C)

1. B2C purchase is based more on emotion.

2. The volume of B2C transactions is lower.

3. B2C sales are to consumers.

4. B2C purchases will often run into smaller amounts of money.

5. B2C decisions will usually be made much quicker.

6. B2C markets target single individuals who pay for their own transactions.

7. A consumer marketing,or business-to-consumer or B to C (B2C) marketing,sales are made to individuals who are the final decision makers,though they may be affected by family members,relatives,neighbours or friends etc.

8. Whereas,In B2C emotional factors play a very large/big role.

9. The decision-making-process for B2C is generally much smaller.

10. B2C purchasers usually spend less money,as the buying process tends to be more easier.

11. A houses,food,clothes,cars,services etc is a B2C products.

Business- to- Business (B2B)

1. B2B purchase based more on logic.

2. The volume of B2B transactions is higher.

3. B2B sales are to Businesses.

4. B2B purchases will often run into large/big amounts of money.

5. B2B decisions can take days,weeks,months and years to come to fruition and beneficial.

6. B2B markets to individuals (customers) acting on behalf of organizations.

7. A business marketing, or business-to-business or B to B (B2B) marketing, sale is made to a business or firm.

8. B2B shopping decisions tend to be less emotional and more task-oriented.

9. The decision-making-process for B2B products is generally much more larger.

10. B2B purchasers usually spend more money,as the buying process tends to be more complicated, and ...

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...ucts or services will be used by users..

Example:Toilet paper,a typical B2C product,is also a B2B product when sold to hotels and restaurants.However,few people will buy a forklift for their personal or private use.

6. Business customers (B2C) often glance (look) for specific products or services attributes such as economy in cost and use,productivity,quantity and quality.

Example: B2B marketers often present current products and their advantages in private presentations to key decision makers.The B2B organization may also invite possibilities and customers to public or private events to facilitate further conservations. As a result,confidence and trust are usually built between the buyer and seller over a several period of time.Main time and money are spent during the evaluation and selection process,resulting in strong brand loyalty between B2B customers.