Albania is located in South Eastern Europe, in the Balkan Peninsula and is bordered by Montenegro, Macedonia, Kosovo and Greece. Albania is a small country with a rich historical, natural and cultural background that means that there is a lot of new thing to be discovered in Albania. The aim of this report is to show and to analyse the way that responsible organizations create and develop the image of Albania in the tourism industry.
The first section of this report is going to show the attractiveness of Albania and how this is presented to tourists coming from all around the world. “Is Albania an attractive place to be considered as a touristic destination? What can Albania offer to tourist ?
As the aim of this report is to analyse the marketing strategies of the responsible organization in Albania , this section is about the strategies that the Albanian Ministry of Tourism, Culture, Youth and Sport undertakes in order to create and develop the image of Albania in the tourism industry.
Nowadays, many people try to leave their house in order to have relax and to be away from their usual routine, work and everyday tasks. For several days people or named in an other way tourists tend to visit and to explore other places or countries in order to enrich their knowledge or just to relax in that particular place.
According to Leiper , tourism is defined as the process of travelling away from the house and staying away for several days.(Leiper.1979) Travelling for fun , business or other reasons means that tourist are not just going away of their routine but they learn and investigate in the culture and traditions of the country they decide to go in.
What can Albania offer in order to be a touristic destination?
Albania is a small...
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... it interesting.
To those who are more interested in nature Albania offers the mountain tourism as well. This kind of tourism is becoming more preferable as Albania is a country with many national park and places which are protected. Some of those national parks are Divjaka, Lura, Dajti, Llogara, Drenova,Hetova and Thethi. I would like to focus more in Thethi Park because is a place that is not touched by the human and all the beauty is natural.
“What is the impact of responsible organization for the creation of the image of Albania in the tourism industry”?
Albania a country that for several years faced difficulty in creation of the image in the tourism industry because of the regime that the country faced and the lack of information about Albania made that tourist do not consider it as a touristic destination.(Tourism Development International,2010,pg 1).
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Tourism has been described as a global activity with local implications. We are all aware of the tourism potential to boost economic diversity and growth within their regions. The decentralized nature of t...
Albania, which is officially known as the Republic of Albania, is one of the countries located in the Balkans and, more specifically, at the south-east of the peninsula; the Adriatic Sea also bounds the country on the west. While it is rightly believed that the Balkans is a knot where the civilizations of East and West had crossed, firstly it is a reference to Albania due to its convenient sea harbors and location on the trade routes from the sea deep into the peninsula. As a result, Albania and its people have experienced colonization, wars, endless changes of administrative boundaries (that did not coincide with ethnic metes) and political struggles.
There is not really a universally accepted definition of tourism. In 1994 the World Tourism Organization (WTO) revised its definition. It says the tourism comprises of 'the activities of persons travelli...
“A stakeholder is anyone who participates in the project or who will be affected by the results of the project, and may include…people and groups within and outside of the organization” (Brown & Hyer, 2010, p.107-108). In the article, “Stakeholders’ Contribution in Sustainable Tourism” A. Kadi, M. Jaafar, & F. Hassan (2015) seeks to explain how tourism stakeholders affect tourism destinations and the need for collaboration between all the stakeholders. After reading the article, I found that the findings supported how the stakeholders influenced tourism and the packages offered through economic impact on tourism destinations in which Kadi, Jaafar, & Hassan attempt to make known through highlighting the issues and challenges in the tourism industry.
During the past few decades, traveling has greatly increased. Purposes of travel vary, some travel for business, some for leisure,
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Armchair tourism and virtual tourism: not traveling physically, but exploring the world through internet, books, TV, etc.
Based on McIntosh and friends (1995) tourism is a phenomenon and relationship that exists due to interaction between tourist, businessman, government and community as the host in process attract tourist and foreign tourism. Indirectly, this definition clarified tourism is visit or travel to another place within yesterday, aimed amused, rested, traded and so on. In fact, there are four key that related in
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
For centuries man has been seeking new horizons. Traveling abroad, as well as in our native country, has many advantages. No matter how you travel, or what your destination, traveling is important because of new experiences gained and learning acquired.
When people travel to a destination, they sure have some motivation to motivate them to make the decision. ‘Motivation’ is the key term that will make the tourist to consider the reason to travel around. During the decision making process, people will consider some of the reasons before they confirm travel to a destination. The research that has conducted in The Netherland found out a remarkably high propensity to travel, 70% of the populations are taking one holiday per year and 24% was taking two holidays per year for holiday. Some of the people will affect their decision making by looking at destination image or some of the impact advertising. On the internet, business people will use image and advertising to attract tourist to travel to the destination by using image that they edit before. This is part of the marketing to promote their country to tourist. For family traveler, they will consider the distance and transportation travel to the destination. When go for travel, tourist will bring the whole family to travel. Then, they will consider old people who travel long journey are very hard for them. If one of the family members are senior citizen, they need to consider their healthy. Some of the senior citizen cannot take long journey, such as they have sickness. Bring children go for holiday also need to be consider. Some of the children will afraid of the highest in the plane, so they will feel uncomfortable. There is plenty of reason need to consider before making any decision to travel. For understanding tourist motivation and decision making is for two main reason, planning consideration and economic consideration. (Page & Connell, 2009) Before the tourist travel to a destination, they need to think about culture, climat...