Attracting and keeping the radio audience.
Attracting and keeping an audience is an important aspect to any media platform, including radio shows, it guarantees the protection of the show for the long run, fuelled by the quantity of its listeners. 91% of the population tune into radio every week (Rajar, 2013) but radio shows rely on content, presenters and multiplatform services to keep audiences and draw them to their show. To engage and entertain is to attract an audience but in order to keep that audience, up to date content week on week and multiplatform activities when the show is off air are crucial to maintain the audiences interest. This essay will address whether one element is most important or does it require a combination of elements to fully attract, engage and keep the audience.
Radio presenters are the fuel of a radio show. It is the presenters own voice that establishes the point of contact for the listener (Wilby, P. and Conroy, A.1994, 128.) thus connecting the audience to the presenter by forming a familiarity that keeps them tuned in each week. The presenters job is to read their queues and scripts to inform the audience, announcing is oral interpretation of the printed page (Keith, M. 2010) consequently they should not only read but connect with their audience by interpreting expression and feeling in their voice based on the content of the story. In order to create this expression and keep the audience engaged the presenters voice must be clear concise and without impediments for instance strong accents and higher registers are less desirable voices for audiences, with a lower register and a good microphone voice (Boyd, A, 1993, 136) the audience prefer the smooth tone and quality. This will ultimately...
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...ract and keep the radio audience.
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It wasn’t just when the news was delivered but also how it was delivered. It had an influence because of the great personalities of Dick Smyth, Lee Marshall, Grant Hudson and others who dramatically and entertainingly delivered the news. They reported the news “dramatically” and with the “same energy as disk jockeys had snappy writing with alliterations, and a lot of short sound bites.” They were deejays without music. This dynamic combination of news reporting made for an amusing news report; that not only captured the audience, but also kept them tuning in.
In his editorial "Words Triumph Over Images," Curtis Wilkie blames today’s media for being “reckless” and “a mutant reality show”. He believes that television and radio are “unfiltered”, which causes the quality of journalism for newspapers to be unmatched. Yet, it is unfair to label all media that is not print as lesser because the quality of any media relies on the viewers and the individual journalists, and in drastic situations like a hurricane, reporters may have many road blocks. Any of these aspects can affect the quality of journalism, which invalidates Curtis Wilkie’s claim.
In “Reporting the News” by George C. Edwards III, Martin P. Wattenberg, and Robert L. Lineberry, the main idea is how the media determines what to air, where to get said stories that will air, how the media presents the news, and the medias effect on the general public. “Reporting The News” is a very strong and detailed article. The authors’ purpose is to inform the readers of what goes on in the news media. This can be inferred by the authors’ tone. The authors’ overall tone is critical of the topics that are covered. The tone can be determined by the authors’ strong use of transitions, specific examples, and phrases or words that indicate analysis. To summarize, first, the authors’ indicate that the media chooses its stories that will air
It is not uncommon to hear people complaining about what they hear on the news. Everyone knows it and the media themselves knows it as well. Some of the most renowned journalists have even covered the the media’s issues in detail. Biased news outlets have flooded everyday news. We find that journalism’s greatest problems lie in the media’s inability for unbiased reporting, the tendency to use the ignorance of their audience to create a story, and their struggles to maintain relevance.
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
Trager, Robert, J. R. (2010). The Law of Journalism & Mass Communication. Washington D.C.: CQ Press.
Clear Channel Communications, owner of 1,200 stations across the United States, has been undermining the values of diversity, localism, and market completion within the music industry since the media policy wars in the early 2000s. Since then, the radio industry arguably has lost a significant amount of the authenticity it once had. The only exception is college radio: the last safe haven for musical integrity. The only facet of radio not owned and controlled by a major monopoly. Recently, however, Clear Channel has gone to bed with college radio stations across the country. Although the corporate monopoly has shut out authenticity and artistic integrity from the mainstream, they still want more in order to completely wipe out independent music.
Epstein, Edward J. News From Nowhere: Television and the News, Vintage, New York NY. 1973, pp. 16; Pearson, David. “The Media and Government Deception.” Propaganda Review. Spring 1989, pp. 6-11.
The author provides a rough timeline of the objective norm emerging in American journalism, and explains the inner origin of these co...
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
The radio grew in popularity and was as successful as it was because it was able to reach all across the nation, helped the American people interpret the Great Depression, and was a universal place of communication and entertainment. Although the first radio-wave theorem was developed in 1864 by James Clerk Maxwell, it was not until the 1920s and 1930s that the device really gained popularity in the U.S. During the Great Depression, families, advertisers, and even politicians used the radio for purposes such as entertainment, news, and a forum to the American people.1
Did you know that radio waves travel at 189,000 miles per second? Throughout its long life career, radio has always had a close relationship with sports. Today sports radio continues to be an important media in the athletic culture. Even with the giant, which is sports itself today, sports radio is still one of the most popular, reliable and convenient ways to listen to live games, hear scores, or even listen to sports talk shows. This paper will cover three big subjects that relate to sports radio and just radio itself. These subjects are history of radio, evolution of radio, and last but not least the future of the radio.
“He shoots!!! He scores!!!” these are famous words that Foster Hewitt made famous broadcasting a hockey game on the radio (“The Early Years”). It was words like these that the public became used to because there was no television. The radio served as the first medium to hear things live as they happened. This gave sport fans the opportunity to sit down and tune into a game anytime they like. The radio started off big and then took a dramatic fall due to the introduction of the television. However, radio found new ways to attract the public.
Journalism: a profession under pressure? Journal of Media Business Studies, 6, 37-59. Scannell, P. (1995). The 'Secondary'. Social aspects of media history, Unit 9 of the MA in Mass. Communications (By Distance Learning).
Once again, radio is currently at a crucial stance. FM radio was once the means in which someone could find out about new music artists, hear their favorite top songs, and catch up on local/world news. However, with the surge of the Internet at the turn of the century, the role of the radio starts to diminish. The Internet can now be used for gathering local news or weather in a fast and efficient manner. It can also be used as a way for music fans to find new artists similar to ones that they currently like, and (although not legal) ease in the process of downloading complete albums in high-quality formats for free. CD and MP3 players are now very popular for the person “on-the-go,” and as a result, it’s very easy to find people that remark: “I don’t listen to radio.” The reason for this is that radio has lost its niche. No longer is radio as convenient of a means to get news and experience new or popular music. Radio is forced, once again, to innovate itself in order to keep from being eliminating by the more popular types of med...